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77 Apple Mint 10.4mg

Flavour: Apple Mint

Strength: 10.4mg

Ways to buy: single can

VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.

Discreet packaging · 30-day returns on unopened cans

£499

Buy 5 and pay £3.33 a can

In stock

A can of 77 Apple Mint 10.4mg

Apple and mint, three dots on the lid

Ask for a fruit snus with a bit of mint in it and 77 Apple Mint is the can that gets pointed at. It sits in the Medium line of the standard range at 10.4mg a pouch, the three dot lid, which is where most of the brand's flavours live. 77 comes out of Poland, where Luna Corporate makes it in its own factory. Here's the thing about this one. It is not an Ice can. The mint here is a proper partner to the apple rather than a cool twinge behind it, so you get two flavours sharing the pouch rather than one fruit with a chill on top. Apple first, mint right beside it, and a medium number underneath.

Crisp apple with a mint leaf laid on top

The opening is the bite of a cold green apple, the sharp kind from the fruit bowl rather than the toffee apple from the fair. The mint comes in a beat later, fresh and leafy, the way a sprig in a glass of apple juice would taste if you drank it fast. Together they are clean and bright, sweet from the apple and cool from the mint, and neither one shouts. The load holds steady, the apple does not fade into the mint, and the finish is crisp. Proper refreshing, no messing about.

10.4mg, the middle dots, in an apple can

Each slim pouch carries 10.4mg of nicotine, which puts it in our medium band, 8mg to 16mg, and on 77's own ladder it is the second rung of four. Below it sits Light at 5.2mg, above it Strong at 15.6mg, and the 20mg Ghost and VB Mini cans sit at the top in a mini pouch. Apple Mint is a Medium only can on our shelf, so this is the one number it comes in. Uptake is steady and the curve climbs at an everyday pace. Twenty slim pouches to a can, made in Poland. Medium snus with a fruit and mint pairing that does the talking.

Nicotine
10.4mg a pouch
Pouch
Slim
Count
20 a can
Profile
Apple and fresh mint

The apple regulars, and the mint cans beside them

This is a can for the everyday snus user who likes fruit but wants a bit of freshness in it, and for anyone stepping up from a 5.2mg 77 who is ready for the three dot lid. If you like the apple and mint idea and fancy a softer fruit, 77 Peach & Mint sits at the same 10.4mg. Want the mint on its own? 77 Fresh Mint at 10.4mg is the plain version next to it on the shelf. Give it a go.

Written by Harry Lowe