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77 Blackcurrant Ice 10.4mg
Flavour: Blackcurrant Ice
Strength: 10.4mg
Ways to buy: single can
VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.
Discreet packaging · 30-day returns on unopened cans
£499
Buy 5 and pay £3.33 a can
In stock
Blackcurrant cordial with a fresh twinge, at 10.4mg
Blackcurrant is the most British fruit flavour there is, the cordial in the cupboard and the purple one in the bag of sweets, and 77 Blackcurrant Ice puts it in a Medium can at 10.4mg a pouch. It belongs to the standard range from 77, the Polish brand made by Luna Corporate in its own factory, and it carries three dots on the lid. Here's the thing about the Ice in the name. It means a fresh mint twinge behind the fruit, not a frozen mint can with a fruit badge. Dark fruit first, a cool breath after it, and the brand's middle number holding it all up.
Dark fruit, sharp and sweet, then the fresh lift
The first pouch opens like neat cordial before the water goes in, deep and sweet with the sour edge blackcurrant always carries. Then the mint arrives at the back, light and cool, and lifts the whole thing so it never sits heavy on the gum. It is the taste of a blackcurrant ice lolly on the walk home from the newsagent. The fruit stays bold right through the load, the mint stays behind it, and the finish is clean with a touch of cool. Fair play to it, the sour note never goes sharp and the sweet note never goes sickly.
10.4mg of nicotine under the blackcurrant
Every slim pouch carries 10.4mg of nicotine, which sits in our medium band, the stretch from 8mg to 16mg. In 77's ladder of four that is the second rung: Light below at 5.2mg, Strong above at 15.6mg, and the Ghost and VB Mini cans at 20mg in a mini pouch at the top. Blackcurrant Ice is a Medium only can on our shelf, so three dots is the one way to get it. Uptake is even and the curve builds at an everyday pace rather than a rush. Twenty slim pouches in the can, made in Poland. Medium snus with a fruit that tastes of home.
- Nicotine
- 10.4mg a pouch
- Pouch
- Slim
- Count
- 20 a can
- Profile
- Blackcurrant with a mint twinge
For the cordial drinkers, at the three dot number
This is a can for the everyday snus user who likes a dark fruit with a bit of bite, and for anyone coming up from a 5.2mg 77 who wants a flavour with some weight to it. If you like the fruit and fresh twinge pairing and fancy something rounder, 77 Blueberry Ice sits at the same 10.4mg next to it. Prefer a mix of berries with no mint at all? 77 Forest Fruits is there at 10.4mg too. Give it a go.
Written by Harry Lowe