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77 Blueberry Ice 10.4mg
Flavour: Blueberry Ice
Strength: 10.4mg
Ways to buy: single can
VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.
Discreet packaging · 30-day returns on unopened cans
£499
Buy 5 and pay £3.33 a can
In stock
Sweet blueberry and a cool breath, from 77's Medium line
There is always someone at the counter who wants blueberry, and 77 Blueberry Ice is the can that answers. It comes from the Medium line of the standard range, 10.4mg a pouch, three dots on the lid, and like every 77 it is made by Luna Corporate in its own factory in Poland. Here's the thing. Ice on a 77 fruit can means a fresh mint twinge tucked behind the fruit, so this is blueberry first and cool second, not a mint can wearing a blue label. Sweet, rounded fruit with a clean edge, at the brand's middle number.
Ripe blueberries, then the cool comes in
The first pouch tastes like a handful of blueberries from the punnet, sweet and soft with a faint tang in the skin. Then the mint shows up, light and fresh, the way a cold glass of water follows a spoonful of jam. It lifts the sweetness without ever turning sharp. The fruit stays in front for the whole load and the cool stays behind it, steady as you like, and the finish is clean with a soft chill. No sour snap, no bite. Fair play to it, the blueberry is a gentle fruit and the can lets it stay gentle.
10.4mg, the second rung, under the blueberry
Each slim pouch carries 10.4mg of nicotine, which lands in our medium band, 8mg to 16mg. On the 77 ladder that is the second rung of four: Light sits below at 5.2mg, Strong above at 15.6mg, and the top rung is the 20mg Ghost and VB Mini cans in a mini pouch. Blueberry Ice is sold at this one number on our shelf, so three dots is where it lives. Uptake is even, the curve climbs at an everyday pace, and there is nothing in it to catch you out. Twenty slim pouches in the can, made in Poland. Medium snus with a soft fruit on top.
- Nicotine
- 10.4mg a pouch
- Pouch
- Slim
- Count
- 20 a can
- Profile
- Blueberry with a mint twinge
For the blueberry people who like a cool edge
This is a can for the everyday snus user who wants a sweet fruit rather than a sharp one, and for anyone stepping up from a 5.2mg 77 who wants the three dot lid with a soft flavour on it. If you like the blueberry and fancy it creamier, 77 Blueberry Vanilla Banana sits at the same 10.4mg next door. Want the same fresh twinge on a darker fruit? 77 Blackcurrant Ice is right beside it. Give it a go.
Written by Harry Lowe