←

77 Cola & Cherry 5.2mg

Flavour: Cola & Cherry

Strength: 5.2mg

Ways to buy: single can

VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.

Discreet packaging · 30-day returns on unopened cans

£499

Buy 5 and pay £3.33 a can

In stock

A can of 77 Cola & Cherry 5.2mg

Cherry cola from Poland, at 77's lightest

Someone leaning on the counter asks for a fruity snus that will not knock them sideways, and 77 Cola & Cherry at 5.2mg is the can that comes down off the shelf. 77 is a Polish brand, made by Luna Corporate in its own factory, and this is the Light end of its standard range, the can with two dots on the lid. The maker's line on it is short: a flavourful blend of cola and cherry. No ice, no mint, nothing clever bolted on. A soft drink in a pouch, kept light on purpose.

Cola first, cherry close behind

It opens like the top of a freshly poured glass of cola, sweet with a bit of fizz on the tongue, and then the cherry rolls in behind it, the dark kind from a cherry bakewell rather than anything sharp. The two sit together the whole way through the load, cola carrying it and cherry colouring it in. There is no cooling and no edge, so what you taste on the first pouch is what you get on the twentieth. It finishes sweet and soft. Pick and mix in a pouch, done gently.

5.2mg a pouch: the bottom rung of 77's ladder

Every pouch here carries 5.2mg of nicotine, which lands it in our light band, the one running from 1mg to 8mg. In 77's own ladder that is the first rung of four: Light here at 5.2mg, Medium at 10.4mg, Strong at 15.6mg, and the 20mg Ghost and VB Mini cans at the top in mini pouches. Uptake is gentle and the curve stays low, which suits a slow afternoon better than a sprint. Twenty slim pouches to a can, made in Poland. Light snus that still tastes of something.

Nicotine
5.2mg a pouch
Pouch
Slim
Count
20 a can
Profile
Cola and cherry

Who keeps Cola & Cherry in their pocket

This is a can for people new to snus who want flavour first and a small number second, and for regulars who keep a light can for the long stretches, the train home or the slow shift. If you like the taste and want more behind it, the 10.4mg can of 77 Cola & Cherry is the same drink with the Medium dots on the lid. Fancy the cola with a creamier side instead? 77 Cola & Vanilla sits at the same 5.2mg. Give it a go.

Written by Harry Lowe