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77 Fresh Mint 10.4mg

Flavour: Fresh Mint

Strength: 10.4mg

Ways to buy: single can

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Discreet packaging · 30-day returns on unopened cans

£499

Buy 5 and pay £3.33 a can

In stock

A can of 77 Fresh Mint 10.4mg

The plain mint from 77, with three dots on the lid

Every brand needs a mint that does not need explaining, and on the 77 shelf that is Fresh Mint. This is the Medium version at 10.4mg a pouch, three dots on the lid, from the standard range of 77, the Polish brand that Luna Corporate produces in its own factory. The maker's description runs to a few words, refreshing and mint among them, and little else. No frost, no fruit, no dry edge. Here's the thing. Ice Mint and Freeze Mint are the cold ones. Fresh Mint is for people who want mint to taste like mint and then get on with their day.

Clean mint, lightly cool, start to finish

The first pouch is the green stick of chewing gum from the newsagent's counter, fresh and clean with a gentle sweetness and a light cool behind it. It is cooling rather than cold. The mint spreads evenly, settles, and then stays level for the whole load, so the end of the pouch tastes like the start. There is no sharp edge to it and no sugar rush either. Fresh, steady, done properly. Fair play to it.

10.4mg a pouch, and Fresh Mint on every slim rung

Each slim pouch carries 10.4mg of nicotine, which lands in our medium band, 8mg to 16mg. On 77's four rung ladder it is the second step, and Fresh Mint comes at every slim rung: Light at 5.2mg below this can, this Medium one with three dots, and Strong at 15.6mg with four dots above it. The top rung, Ghost and VB Mini at 20mg, is a mini pouch. Uptake is even and the curve climbs at an everyday pace. Twenty slim pouches to a can, made in Poland. Medium snus with the mint kept simple.

Nicotine
10.4mg a pouch
Pouch
Slim
Count
20 a can
Profile
Fresh mint

Who settles on the Medium Fresh Mint

This is a can for the everyday snus user who wants a mint with no tricks, and for anyone who started on the 5.2mg Fresh Mint and is ready for the three dot lid. If the flavour is right and you want more behind it, 77 Fresh Mint at 15.6mg is the Strong can. Want the same mint with the cold turned up? 77 Ice Mint sits beside it at 10.4mg. Give it a go.

Written by Harry Lowe