See 77 collection
77 Ghost Bubblegum 20mg
Flavour: Bubblegum
Strength: 20mg
Ways to buy: single can
VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.
Discreet packaging · 30-day returns on unopened cans
£499
Buy 5 and pay £3.33 a can
In stock
Ghost Bubblegum, a sweet shop flavour at five dots
The Ghost line is where 77 keeps its 20mg cans, and Bubblegum is the sweetest thing in it. Every Ghost can is a mini pouch with five dots on the lid, the top of the brand's ladder, and the maker's own catalogue lists Bubble Gum in that line next to Cola Ice, Mango and the mint Original. 77 is a Polish brand, and Luna Corporate makes it at a factory the company runs itself. Here's the thing. The flavour is the pink gum from the newsagent's jar and the number is the biggest 77 puts in a pouch. A sweet shop flavour on a serious number is an odd pairing on paper, and it holds together.
Pink bubblegum from the first pouch, sweet all the way through
Pop one in and it is the bubblegum of a Saturday morning, pink, sweet and a little creamy, the sort that came in a paper wrapper with a cartoon inside. There is no fruit note hiding behind it and no mint over it. It is gum flavour, plain and sweet. The sweetness holds steady through the load, so the end of the pouch tastes like the start, and the mini pouch keeps the whole thing tucked away. The finish is soft and sweet with nothing sharp in it. Fair play to it for staying this simple at a number this big.
20mg a pouch, the Ghost line's number, in a mini
Each mini pouch carries 20mg of nicotine, which lands in our strong band, the one that runs 16mg to 25mg. On 77's ladder that is the top rung of four. Light sits at 5.2mg, Medium at 10.4mg and Strong at 15.6mg, all in slim pouches, and the Ghost and VB Mini cans share the 20mg top in a mini pouch with five dots on the lid. Bubblegum is a Ghost only flavour on our shelf, so there is no lighter can of it to start on. The mini pouch sits smaller under the lip, and uptake is quick with a curve that climbs early. Strong snus in a small pouch with a sweet shop taste.
- Nicotine
- 20mg a pouch
- Pouch
- Mini
- Profile
- Bubblegum
Who reaches for the Ghost Bubblegum
This is a can for the strong snus user who wants a flavour with some fun in it, and for anyone who has been on the 15.6mg slim cans and wants the 20mg number in a smaller pouch. If sweet is right but you want fruit instead of gum, 77 Ghost Mango is next to it in the Ghost line at the same 20mg. If you want the cola side of the sweet shop, 77 Ghost Cola Ice is there too. Give it a go.
Written by Harry Lowe