See 77 collection
77 Ice Mint 5.2mg

Flavour: Ice Mint
Strength: 5.2mg
Ways to buy: single can
VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.
Discreet packaging · 30-day returns on unopened cans
£499
Buy 5 and pay £3.33 a can
In stock

77 Ice Mint: the frost, without the big number
Plenty of people want the cold hit of an ice mint and not the strength that usually comes with it, and 77 Ice Mint at 5.2mg is the can built for them. It comes from 77, the Polish brand from Luna Corporate, and sits in the Light line, two dots on the lid, the smallest number in the range. The maker describes it as a crisp and icy mint flavour, and that is the whole can: cold, clean, no fruit, no sweetness to speak of. Proper cooling mint, kept light.

Crisp and icy from the first pouch
The first thing you notice is the chill, like stepping out of the pub into a January night with a mint already in. It spreads across the gum fast and settles into a clean, cool mint that stays cold rather than warming up. There is very little sweetness, which keeps it sharp, and the flavour holds that line right through the load. The last pouch is as crisp as the first. It finishes cool and clean with nothing hanging around.

5.2mg: a cold can on the lowest rung
Each slim pouch holds 5.2mg of nicotine, which is our light band, 1mg to 8mg. On 77's own four step ladder this is the bottom: Light at 5.2mg, then Medium at 10.4mg, Strong at 15.6mg, and the Ghost and VB Mini cans at 20mg, which come as mini pouches. Twenty pouches in the can. The uptake is gentle and the curve stays low, so the cold does the talking while the number stays out of the way. Ice without the weight.
- Nicotine
- 5.2mg a pouch
- Pouch
- Slim
- Count
- 20 a can
- Profile
- Icy mint

Cold mint people, and the can after this
This is for anyone new to snus who wants a proper cold mint without the strength, and for regulars who keep a light ice mint for the car or the long meeting. If the cold is right and you want more behind it, 77 Ice Mint at 10.4mg is the Medium version, three dots on the lid. Fancy the mint with the frost turned down? 77 Fresh Mint sits beside it at 5.2mg. Give it a go.
Written by Harry Lowe
