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77 Salted Caramel 10.4mg
Flavour: Salted Caramel
Strength: 10.4mg
Ways to buy: single can
VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.
Discreet packaging · 30-day returns on unopened cans
£499
Buy 5 and pay £3.33 a can
In stock
Salted caramel in a 77 can, with no fruit and no mint
Fruit, mint and cola cover most of the 77 shelf. Then there is this one. 77 Salted Caramel sits in the Medium line of the standard range at 10.4mg a pouch, three dots on the lid, from 77, the Polish brand that Luna Corporate makes in its own factory. The maker's description is a single word longer than the name, and the word is rich. Here's the thing. There is no fruit in here, no mint, no cooling of any kind. It is the caramel from the top of a posh pudding, with the pinch of salt that stops it being just sugar, and it is the only can like it in the range.
Buttery caramel, a pinch of salt, right through the load
The first pouch is the salted caramel sauce you pour over a sticky toffee pudding, buttery and golden and sweet, with the salt arriving a beat later to sharpen it up. The sweetness is rounded rather than sugary, the salt keeps it from cloying, and the two stay in balance for the whole load. It does not fade into something plain towards the end. The finish is warm and smooth, with no cooling anywhere. Proper pudding, no messing about.
10.4mg a pouch under the caramel
Every slim pouch carries 10.4mg of nicotine, which puts it in our medium band, 8mg to 16mg. On 77's ladder of four that is the second rung: Light at 5.2mg below, Strong at 15.6mg above, and the 20mg Ghost and VB Mini cans in a mini pouch on top. Salted Caramel is a Medium only can on our shelf, so three dots is the one way to get it. Uptake is soft and even and the curve climbs at an everyday pace, which suits a flavour this rich. Twenty slim pouches to a can, made in Poland. Medium snus with a dessert in it.
- Nicotine
- 10.4mg a pouch
- Pouch
- Slim
- Count
- 20 a can
- Profile
- Salted caramel
Who buys Salted Caramel, and where the sweet tooth goes next
This is a can for the everyday snus user with a sweet tooth who wants nothing fresh or fruity in the pouch, and for anyone who keeps a dessert can for after dinner. If you like the creamy, sweet idea and want fruit with it, 77 Raspberry Vanilla sits at the same 10.4mg beside it. Fancy the cola and cream version? 77 Cola & Vanilla is there at 10.4mg too. Give it a go.
Written by Harry Lowe