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77 Sour Bliss 10.4mg
Flavour: Sour Bliss
Strength: 10.4mg
Ways to buy: single can
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Discreet packaging · 30-day returns on unopened cans
£499
Buy 5 and pay £3.33 a can
In stock
Sour Bliss, the 77 can with a sharp opening
Every so often someone asks for a 77 that is not a cola, not a mint and not a plain fruit, something with a bit of bite to it. Sour Bliss is the answer on the shelf. It comes from 77's standard range, the slim line the Polish brand builds in Luna Corporate's own factory, and it sits at the Medium strength of 10.4mg a pouch with three dots on the lid. Here's the thing. The name gives you the order of events. Sour first, then the bliss. No cooling, no mint, nothing icy riding behind it, just a sharp fruit flavour that settles into something sweeter as the pouch goes on.
Sharp at the start, sweet by the middle
The first thing you get is the sour, bright and sharp like the dusting on a fizzy sweet from the newsagent. It is a proper pucker for the opening stretch. Then the sweetness rolls in underneath and rounds it off, so by the middle of the load it is more sweet and sour than sour alone. The two hold their balance from there to the finish, lively without ever turning harsh. The twentieth pouch has the same contrast as the first. Fair play to it, it does exactly what the name promises.
10.4mg of nicotine behind the sour, and the rungs around it
Each slim pouch carries 10.4mg of nicotine, which lands in our medium band, the one that runs 8mg to 16mg. On 77's ladder of four it is the second rung: Light at 5.2mg with two dots below it, Strong at 15.6mg with four dots above, and the Ghost and VB Mini cans at 20mg on top in a mini pouch. Sour Bliss comes at this strength only, so there is no lighter or stronger version of it to climb to. Uptake is steady and the curve is the everyday kind. Twenty slim pouches to a can. Medium snus with a sharp tongue.
- Nicotine
- 10.4mg a pouch
- Pouch
- Slim
- Count
- 20 a can
- Profile
- Sour fruit, then sweet
The sour sweet crowd, and the fruit cans next door
This is a can for the everyday snus user who likes a flavour with an edge, and for anyone who reaches for the sour sweets before the plain ones. If you want fruit with a cool finish instead, 77 Grape Ice and 77 Blackcurrant Ice sit beside it at the same 10.4mg. If you want something sweet with no sharpness at all, 77 Strawberry at 10.4mg is the gentle neighbour. Pick up a can of Sour Bliss and give it a go.
Written by Harry Lowe