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77 Strawberry 10.4mg

Flavour: Strawberry

Strength: 10.4mg

Ways to buy: single can

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Discreet packaging · 30-day returns on unopened cans

£499

Buy 5 and pay £3.33 a can

In stock

A can of 77 Strawberry 10.4mg

One fruit, one number: 77 Strawberry at three dots

Some cans try to do three things at once. 77 Strawberry does one. It is strawberry, on its own, with no mint behind it and no cooling on top, and it comes from the standard slim range of 77, the Polish brand that Luna Corporate makes under its own roof. The lid carries three dots, which is the brand's Medium strength at 10.4mg a pouch. Here's the thing about single fruit cans. There is nowhere to hide, so the fruit has to be good. This one is sweet, ripe and clear, and it stays that way to the bottom of the can.

Ripe strawberry, from the punnet to the last pouch

Open the can and it smells like the punnets on the market stall in June. The first pouch is sweet and juicy, more picked strawberry than strawberry sweet, with a brightness that keeps it from going sickly. There is no mint and no ice, so the flavour does not change gear halfway through. It simply carries on, soft and fruity, right through the load, and the finish is clean with a little sweetness left behind. Proper strawberry, no messing about.

10.4mg under the strawberry, and 77's four steps

Every slim pouch holds 10.4mg of nicotine, which is our medium band, the stretch from 8mg to 16mg. On 77's ladder it is rung two of four. Light sits below at 5.2mg with two dots, Strong above at 15.6mg with four, and the Ghost and VB Mini cans top it at 20mg in a mini pouch. Strawberry comes at this one strength, so there is no climbing to be done within the flavour. The uptake is even, the curve is gentle, and the pouch is a slim, 20 to the can. Medium snus that tastes of summer.

Nicotine
10.4mg a pouch
Pouch
Slim
Count
20 a can
Profile
Sweet strawberry

The strawberry people, and where the fruit shelf goes next

This is a can for the everyday snus user who wants a fruit flavour kept simple, and a sensible first 77 for anyone who likes sweet over sharp. If you fancy more fruit in the mix, 77 Forest Fruits at 10.4mg is the berry blend next to it, and 77 Raspberry Vanilla at the same strength is the pudding version. Want a cool finish on your fruit? 77 Raspberry Ice at 10.4mg has one. Give it a go.

Written by Harry Lowe