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77 Watermelon Ice 5.2mg
Flavour: Watermelon Ice
Strength: 5.2mg
Ways to buy: single can
VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.
Discreet packaging · 30-day returns on unopened cans
£499
Buy 5 and pay £3.33 a can
In stock
Watermelon with a mint twinge, at 77's easiest number
Picture the sweet shop fridge on the first warm day of the year, and the watermelon ice lolly that goes first. That is the flavour 77 Watermelon Ice is going for, in the Light line of its standard range at 5.2mg a pouch. 77 is a Polish brand, made by Luna Corporate in its own factory, and the lid tells you where you are with two dots out of five. Here's the thing. The Ice in the name is a fresh mint twinge behind the fruit, not a frozen mint can wearing a fruit label. Watermelon leads, mint follows, and the number stays low. A summer snus for people who want flavour before anything else.
Juicy watermelon, then a fresh lift behind it
The first pouch is all fruit, the pink middle of a ripe watermelon rather than the rind, sweet and a little watery in the way the real thing is. Then the mint shows up, a light cool breath at the back that keeps the sweetness from sitting heavy. It is the same pairing as a slice of melon straight from the fridge. Through the load the fruit stays out front and the mint stays put, and neither one wanders off. The finish is clean and a touch cool, with no sharp mint bite. Fair play to it, the balance holds from the first pouch to the last of the twenty.
5.2mg a pouch, and the watermelon cans stacked above it
Each slim pouch carries 5.2mg of nicotine, which puts it in our light band, the one that runs from 1mg up to 8mg. On 77's own ladder it is the first rung of four: Light at 5.2mg, Medium at 10.4mg, Strong at 15.6mg, and the 20mg Ghost and VB Mini cans at the top in a mini pouch. Watermelon Ice runs the full height of that ladder, so this can is the ground floor. Uptake is soft and the curve stays low, more slow Sunday than sprint. Twenty slim pouches in the can, made in Poland. Light snus with a proper flavour on it.
- Nicotine
- 5.2mg a pouch
- Pouch
- Slim
- Count
- 20 a can
- Profile
- Watermelon with a mint twinge
The watermelon crowd, starting at the bottom rung
This is the can for someone new to snus who wants a fruit flavour they already know, and for regulars who keep a light can handy for the long stretches, the commute, the afternoon at a desk. If the watermelon is right but the number feels shy, the 10.4mg can of 77 Watermelon Ice is the same fruit with three dots on the lid, and there is a 15.6mg can above that. Fancy a different fruit with the same fresh twinge? 77 Raspberry Ice is next to it at 5.2mg. Give it a go.
Written by Harry Lowe