What Is Apres Snus? Maker, Strengths and Flavours in Germany

Apres is a Swedish brand of tobacco free nicotine pouches, sold on our shelf as Apres snus, and the cans we carry for Germany run from 4.4mg to 11mg per pouch. The company behind it is Après Nicotine AB, a young company from Stockholm, Sweden, which produces and sells tobacco free nicotine pouches with innovative flavours, available in different formats and nicotine strengths.

For a shopper in Germany, the range is easier to read than its accents suggest. A white can, a coloured ring, a number and a row of small dots carry most of what is needed, so the table below lays out the four lines on our shelf before the detail begins. Whether the can is bound for a flat in Berlin or a desk in Frankfurt, the same four mg per pouch figures apply.

Which company is behind Apres snus?

Apres snus comes from Après Nicotine AB, a Swedish limited company based on Luntmakargatan in Stockholm, whose stated purpose is developing, producing, marketing and selling nicotine products. The brand, the recipes and the flavour names all sit with that one company. Apres began in the Swedish market and is now sold in several countries, in shops and online. We deliver to Germany, so the same cans are open to readers in Hamburg, Cologne and Leipzig.

So, in practical terms, every flavour on our German shelf appears in the maker's own range under the same flavour name. A reader in Frankfurt who has heard a particular Apres flavour mentioned can search for that exact name and find the same can here, with the same lid, the same number and the same strength marking. The maker also arranges its whole range under five headings, Zero, Mini, Normal, Extra Strong and Hypèr Strong, spelled with a grave accent on the lid. Our German shelf carries the Normal, Extra Strong and Hypèr Strong lines, along with one limited edition.

Does Apres snus contain tobacco?

Apres snus contains no tobacco, because the pouches hold nicotine with plant fibre and a filler in place of tobacco leaf. The word snus traditionally describes ground tobacco placed under the lip, but in Germany white snus is a colloquial name for tobacco free pouches of exactly this kind. So, when a shopper in Berlin asks for Apres snus, the name describes how the pouch is used, while the maker confirms that its products contain nicotine but no tobacco.

That shared recipe is also why the lid carries so much of the useful information. The difference between a 4.4mg Normal pouch and an 11mg Hypèr Strong pouch lies in the nicotine it carries, and the dots at the edge of the lid say so at a glance.

What strengths does Apres snus come in?

Apres snus on our German shelf comes in four strengths: 4.4mg, 5.5mg, 8.3mg and 11mg per pouch. The 4.4mg figure is the Normal line, 5.5mg is the limited edition, 8.3mg is Extra Strong and 11mg is Hypèr Strong. The full ladder is set out under what strengths Apres comes in.

On our own scale, Light runs from 1 to 8mg per pouch and Medium from 8 to 16mg, so the 4.4mg and 5.5mg cans sit in Light while the 8.3mg and 11mg cans sit in Medium. The line names Normal, Extra Strong and Hypèr Strong belong to the brand's own range, but the mg per pouch figure is the number to compare first, with the line name as a useful second reading.

Reading an Apres lid works a little like a piste map in the Bavarian Alps, where the marking gives the grade at a glance and the detail confirms it. A Normal can shows a row of small dots at the edge. Extra Strong cans add a small black tab with the words EXTRA STRONG, while Hypèr Strong cans carry a red banner with five dots and the word HYPÈR repeated around the rim.

How do mg per gram and mg per pouch differ?

Nicotine per gram describes concentration, while nicotine per pouch describes the amount in a single portion, and the second is found by multiplying the first by the pouch weight in grams. Apres Normal pouches hold 8mg/g, Extra Strong 15mg/g, Hypèr Strong 20mg/g and the limited edition 10mg/g. Multiplying the 20mg/g of Hypèr Strong by the weight of one pouch gives the 11mg per pouch on the lid, and the same sum with 15mg/g gives the 8.3mg of Extra Strong.

The 11g printed on a standard can is the weight of the whole can, so it is a different measurement again. Check that both figures are per pouch before deciding which Apres can is stronger, because mg/g and mg per pouch are different measurements. Once both numbers share a unit, the comparison takes seconds, whichever line is involved.

How many minutes should an Apres pouch stay under the lip?

Most people leave an Apres pouch in for somewhere between 30 and 60 minutes, and the choice is down to personal preference. A Bundesliga half runs 45 minutes, which sits comfortably inside that window and gives anyone in Munich or Dortmund an easy way to picture it. The fuller picture, line by line, is set out in how long an Apres pouch lasts.

Across the 30 to 60 minutes, an Apres pouch follows a recognisable nicotine curve. Moisture works into the pouch for the first load, the release settles into a plateau, and the flavour gradually tapers as the minutes pass. Strength, flavour and format all shape how that curve feels, so an 8.3mg Extra Strong pouch and an 11mg Hypèr Strong pouch of the same flavour can feel quite distinct over the same half hour. Preference then decides where within the 30 to 60 minutes the Apres pouch comes out.

How do you use Apres snus?

An Apres pouch is placed between the upper lip and the gum, where it rests while moisture releases nicotine and flavour. There is nothing to chew and nothing to swallow, so once the pouch is in position it can simply be left there for the length of time that suits. A Normal or limited edition can, at 4.4mg or 5.5mg per pouch, sits in the Light band of our scale, while the Extra Strong and Hypèr Strong cans sit in Medium. Each step, from opening a first can onwards, is covered in how to use Apres.

The can itself is made of recyclable plastic, a detail the maker mentions on every product page. It is a small thing, although it is the sort of detail that tends to be noticed by readers in cities such as Stuttgart or Hamburg, where sorting rubbish is treated as a skill in its own right.

What do the numbers and dots on an Apres lid mean?

The number on an Apres lid, written N° above the brand name, identifies the flavour within the range, while the dots at the edge show the strength. N°1 is Menthol, N°4 is Cola, N°13 is Mochaccino and N°15 is Hugo Spritz, so a regular in Berlin can recognise a favourite by its number as quickly as by its coloured ring. The flavour name sits beneath in capitals, followed by the words NICOTINE POUCHES.

The Apres lid number tells you which flavour a can holds, rather than where that flavour stands in anyone's order of preference. For that order, the flavours are set out in the best Apres flavours, ranked. The way the range divides into Normal, Extra Strong, Hypèr Strong and limited editions, and why one flavour can appear in two lines, is explained under the Apres lines.

The limited edition has its own lid wording. Its can reads Après Limoncello DICAPRI, with LIMITED COLLABORATION at the bottom, and the maker tags it as a limited edition in its own product data. That is the only Apres can on our German shelf with 10mg/g, which is why it sits at 5.5mg per pouch between the Normal and Extra Strong lines.

Where can you buy Apres in Germany?

Apres snus is available to order online from The Snus Life, and we deliver to Germany. Everything we sell is intended for adults aged 18 and over. Because the German shelf holds both the Extra Strong and Hypèr Strong versions of several flavours, a reader in Cologne or Leipzig can set the 8.3mg and 11mg cans of the same flavour side by side before choosing. Ordering details sit under where to buy Apres in Germany.

Choosing tends to run in a sensible order. Settle the mg per pouch first, using the table above, then let the flavour family decide between the cans at that strength. A reader who wants a lighter pouch has a short, focused choice at 4.4mg and 5.5mg, while a reader settled at 11mg has a much wider spread of flavours to browse.

Which Apres flavours are on the German shelf?

The 19 Apres cans on our German shelf fall into four families, fruit, spritz and cocktail, mint and menthol, and coffee and cola, with several flavours offered at both 8.3mg and 11mg per pouch. Scanning by family is quicker than reading the shelf alphabetically, and it follows the way most people describe what they are after.

Which fruit flavours does Apres make?

Fruit at Apres starts with Apres Blueberry 4.4mg, the Normal can on our shelf and the lightest Apres snus we carry, while Apres Blueberry 11mg offers the same berry at Hypèr Strong. Apres Banana 11mg sits at Hypèr Strong too, and Apres Cactus Lime comes at 8.3mg and 11mg. Apres Lemon Curd 8.3mg is the citrus option at that strength, and Apres Limoncello Dicapri Limited Edition 5.5mg is a limited collaboration, marked as such at the base of its lid.

Which spritz and cocktail flavours does Apres make?

The spritz and cocktail family brings together Appletini, Pink Spritz, Hugo Spritz and Tangerine Spritz. Apres Appletini 8.3mg is the cocktail at the Extra Strong line, while Apres Pink Spritz 11mg and Apres Hugo Spritz 11mg follow two of the long summer drinks seen on terraces from Munich to Düsseldorf. Apres Tangerine Spritz comes at 8.3mg and 11mg, and Apres Ice Tea Peach 8.3mg sits beside them as the tea in the group, with an 11mg version for those who prefer the Hypèr Strong line.

Which mint, coffee and cola flavours does Apres make?

Apres Menthol 8.3mg is the Extra Strong can for anyone who keeps to a cool, clean flavour, and Apres Menthol 11mg offers it at Hypèr Strong. Apres Mochaccino 11mg is the coffee flavour at Hypèr Strong, and Apres Cola comes at 8.3mg and 11mg for a classic soft drink flavour. To set these beside other brands, you can buy snus from across the full range.

What is in an Apres pouch?

An Apres pouch contains a filler (E460), water, plant fibre, a thickener (E401), flavourings, a stabiliser (E415), salt, an acidity adjuster (E501), nicotine and a sweetener (E950), with no tobacco. The filler and plant fibre give the pouch its body, while the acidity adjuster tunes pH, which plays a part in how nicotine becomes available during use. The sweetener shapes the taste alongside the flavourings, and the maker states that all ingredients are food approved. Each standard can weighs 11g net.

The ingredient list reads the same across the Apres cans the maker prints it for, so the real differences between cans come from the flavouring and the nicotine. That makes the shopping decision a short one: the mg per pouch, then the flavour family, then the line name for confirmation.

Apres sits alongside many other brands in the snus range at The Snus Life, and the Apres collection shows every line and flavour together. For a first look, start with the mg per pouch that suits, then browse the flavour family you already enjoy at that strength.