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By Anders LindqvistUpdated 6 November 202610 min read

How to Use Snu Snus in Germany

Key takeaways

  • Place one Snu pouch between the upper lip and gum and keep it in for 30 to 60 minutes, depending on your preference.
  • A 9mg pouch is the lowest Snu strength and comes in ten of the eleven flavours.
  • Snu strengths are 9mg, 12mg, 18mg and 45mg per pouch, sitting in Medium, Strong and Extreme on our scale.
  • No spitting or chewing is needed with Snu, because the filling stays sealed in a slim fabric wrapper.
  • Stepping up one strength at a time in the same flavour makes the mg per pouch the only thing that changes.

You use Snu by placing one pouch between your upper lip and gum, leaving it to rest for 30 to 60 minutes depending on your preference, and then taking it out. In Germany, Snu snus starts at 9mg per pouch, the lowest strength in the range, and the routine is the same from the first can to every one after it. The steps are few, but each carries a small detail that decides whether a pouch settles quietly or keeps drawing attention, from the scented patch on the lid to the moment a pouch has finished its work.

Snu strengths on our shelf in Germany
Snu strength namemg per pouchOur strength scaleFlavours at this strengthPlace in the range
Low9mgMedium10Lowest strength
Medium12mgMedium9Next step up from 9mg
High18mgStrong8Top of the three core strengths
Xtra High45mgExtreme5Highest strength in the range

Snu comes in 9mg, 12mg, 18mg and 45mg per pouch, and our scale places 9mg and 12mg in Medium, 18mg in Strong and 45mg in Extreme. The four strengths Snu comes in are each given in mg per pouch, so nothing needs converting before you choose. Snu names its cans Low, Medium, High and Xtra High, and those names do not always line up with ours, which is why the mg figure is the one to read first. Timing is the other number worth holding on to, and the fuller answer on how long a Snu pouch lasts works within the same 30 to 60 minute window.

What Happens When You Put In Your First Snu Pouch?

A first Snu pouch comes down to opening the can, placing one pouch under your upper lip and leaving it there until you are finished with it. None of this needs practice, although each part rewards a little care on the first attempt. Snus is a simple format, and the pleasure of it lies in how little there is to do once the pouch is in place.

How Do You Open the Can?

Every Snu lid carries a small scented patch printed with the words "Rub here to smell the flavour", and a quick rub gives a preview of the can before it is even open. Rubbing the scented lid patch on a Snu can is a handy check when several flavours arrive together and you want to begin with the one that appeals most on the day. A guide to which Snu flavour is best covers the whole shelf for anyone choosing a first can by taste alone. Once the lid is off, take a single pouch with clean, dry fingers and close the can again straight away, so the rest stay as they arrived.

Where Does the Pouch Go?

Slide the pouch in above your front teeth, so it lies flat in the gap between the upper lip and the gum. Then leave it alone. At first you will feel a soft little pad under the lip, and the flavour arrives and builds as the pouch becomes moist. Any tingle is just a sensation in its own right and says little about strength, so the mg per pouch printed on the can remains the figure to compare when weighing one can against another.

A mint can feel cool on the lip and a fruit flavour can feel sweeter after a few minutes, and neither tells you anything about the nicotine in the pouch. If you treat how firm the pouch feels, how the flavour tastes and how your lip tingles as three separate things, you have words that carry from one Snu flavour to the next.

What Should You Do While It Rests?

After placing, the most useful thing to do is very little. A Snu pouch is made to rest rather than be chewed, and keeping it in one place lets the flavour and moisture work through the pouch at their own pace. Talking, reading and walking all carry on as normal, and the outline of the pouch usually fades from attention once it has settled.

When Do You Take It Out?

A pouch is kept in for 30 to 60 minutes, depending on the user's preference, and the right moment within that range is the point where the flavour and feel no longer suit you. Lift it out with a fingertip and put it in a bin. The next pouch can wait until you actually want one rather than following the clock.

Which Snu Strength Does a First Pouch Come In?

A 9mg pouch is the lowest strength Snu makes, and it comes in ten of the eleven flavours, so it is where a Snu routine can begin. The brand calls these cans Low, and on our scale they sit at the lighter end of Medium, which leaves plenty of room to move up later without changing brand. 12mg is the next step and stays within Medium, while 18mg crosses into Strong. The fourth strength forms a line of its own, called Xtra High, and the way the Snu lines are arranged explains why only five flavours appear there.

The comparison that fits best is the gears on a bicycle. Anyone who has ridden the path along the Rhine in Cologne knows that a low gear makes the opening stretch easy, while the higher gears wait for the moment the legs are warm. So, staying at 9mg for a few cans gives a clear picture of how Snu sits under your lip, which makes every later choice easier to judge. Changing strength and flavour at once blurs that picture, whereas changing one thing at a time keeps it readable.

For readers meeting the brand for the first time, a short account of what Snu is covers the range and the pouch format. And, if the first can is still to be found, the guide to where you can buy Snu in Germany sets out the choices on our shelf.

Which Snu Flavour Makes an Easy First Can?

A familiar flavour makes an easy first can, because a taste you already recognise leaves your attention free for the routine itself. Snu covers fruit, mint and drinks inspired flavours, so most readers can find something close to what they already enjoy elsewhere in the day.

Drinks Flavours

SNU Cherry Cola 9mg pairs cherry with cola, and it is one of the five flavours that also reaches the Xtra High line. Fizzy Energy takes its lead from an energy drink and likewise runs from 9mg all the way to 45mg. SNU Cherry Cola and SNU Fizzy Energy both suit readers who like a flavour that announces itself from the first moment, and both allow a full climb through the strengths without ever changing taste.

Mint

SNU Fresh Mint 9mg comes on our shelf at 9mg and 12mg, which gives mint lovers a gentle first step up. A clean mint keeps the first pouch simple, and it is an easy fit for anyone used to reaching for mint gum on the morning train into Munich.

Fruit

Fruit takes up most of the shelf. SNU Strawberry Kiwi 9mg pairs two well known fruits, and SNU Watermelon 9mg is offered at 9mg only on our shelf, so it is a can that never asks you to think about strength at all. Grape, Triple Mango, Tropical Punch, Wild Cherry and Lemon & Lime complete the fruit selection, each at 9mg, 12mg and 18mg, with Tropical Punch and Wild Cherry also reaching 45mg.

Do You Need to Spit or Chew With Snu?

No spitting or chewing is needed with Snu. The filling stays sealed within a slim fabric wrapper, and the flavoured moisture simply stays in the mouth in the ordinary way, with nothing loose to clear away. Chewing is not part of the routine either, since the pouch is made to rest, and leaving it in one place gives the steadiest flavour from start to finish.

A Snu pouch under the lip asks nothing of a meeting room in Frankfurt, a reading room in Leipzig or a long afternoon at a desk in Düsseldorf, because there is nothing to hold and nothing to put down. The can stays in a pocket, the pouch stays where you placed it, and the conversation carries on without a pause.

What Does Everyday Use of Snu Look Like?

Everyday use of Snu follows the first pouch exactly: one pouch at a time, placed under the upper lip and kept in for as long as suits you within the 30 to 60 minute range. What changes with familiarity is choice rather than method. Some readers keep one flavour for the morning and another for the evening, while others hold a strength they know and rotate flavours around it. Neither approach changes a single step of the routine, which is part of the appeal of snus as a format.

A commuter heading into Hamburg, someone at a desk in Stuttgart and a fan on the terraces in Dortmund all follow the same handful of steps, and none of them needs anything beyond the can and the pouch. That being said, a few small habits make daily use smoother. Keeping the can in the same pocket each day saves a search, and leaving each pouch alone once placed keeps it in the background where it belongs.

When a new can joins the rotation, it helps to compare like with like. Try a new flavour at a strength you already know, or a new strength in a flavour you already know, and the difference you notice will belong to the one thing that changed. It is a small discipline, but it turns a drawer of mixed cans into a clear sense of personal taste.

How Do You Step Up Through the Snu Strengths?

You step up through Snu one strength at a time, moving from 9mg to 12mg and then to 18mg while keeping the same flavour, so that the only thing changing is the mg per pouch. Cherry Cola, Fizzy Energy, Grape, Strawberry Kiwi, Triple Mango, Tropical Punch, Wild Cherry and Lemon & Lime all come at each of those three strengths, which makes them well suited to this kind of steady progression. Fresh Mint offers the first step, from 9mg to 12mg, while Watermelon stays at 9mg.

What Are the Xtra High Cans?

The Xtra High cans sit at 45mg per pouch, in the Extreme band of our scale, and they come in Black Ice, Cherry Cola, Fizzy Energy, Tropical Punch and Wild Cherry. Black Ice is made only at 45mg per pouch, so its whole range is the Extreme band. The routine is identical at 45mg: one pouch under the upper lip, left to rest and removed when it no longer suits you.

The step from 18mg to 45mg is the widest between Snu strengths, so each strength has its own place in the range. It is closer to moving from a red run straight onto a black one on the slopes around Garmisch than to a small change of gear, and the mg per pouch on the can is the plain way to see where each one sits.

How Should You Handle a Snu Can Between Pouches?

Close the lid after each pouch, and keep the can as the instructions printed on it direct. Opened cans are simplest to manage one at a time, finishing one before starting the next, and the scented lid patch is a quick reminder of which flavour is in your pocket on a busy day in Berlin.

When the first can runs low, you can buy snus online from the wider shelf, or browse our whole snus range by strength and flavour. We deliver to Germany, and our products are for adults aged 18+. Readers curious about the very top of the strength scale will find it compared in full. For now, take one 9mg pouch, place it under your upper lip and leave it be until it has done its job.

FAQ

Questions about Snu

What is the right way to try a first Snu pouch?

Open the can, take one pouch and place it between your upper lip and gum. Leave it to rest for 30 to 60 minutes, depending on your preference, then take it out and put it in a bin.

Which Snu strength is the lowest in Germany?

A 9mg pouch is the lowest Snu strength, and it comes in ten of the eleven flavours. On our scale it sits in Medium.

How long do you keep a Snu pouch in?

A Snu pouch is kept in for 30 to 60 minutes, depending on the user's preference. Remove it when the flavour and feel no longer suit you.

Do you have to spit when using Snu?

No spitting is needed with Snu. The filling stays sealed in a slim fabric wrapper, so there is nothing loose to clear away.

Which Snu flavours come at 45mg per pouch?

Black Ice, Cherry Cola, Fizzy Energy, Tropical Punch and Wild Cherry come at 45mg per pouch, in the Xtra High line. Black Ice is made only at that strength.

Do you deliver Snu to Germany?

We deliver to Germany, and our products are for adults aged 18+.

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