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Velo Purple Grape 4mg

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Flavour: Purple Grape 4mg

Strength: Lower Strength · 4-8mg

Ways to buy: single can

VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.

Discreet packaging · 30-day returns on unopened cans

£499

Buy 5 and pay £4.49 a can

In stock

A can of Velo Purple Grape 4mg

Purple Grape at 4mg, the gentlest Velo on our shelf

Someone at the counter asks for a Velo that takes it easy, and this is the can that gets handed over. Purple Grape 4mg is the lowest number in the whole Velo run at The Snus Life, the first rung of the brand's Lower Strength line, and it carries the same grape flavour that the brand also sells at 8mg, 14mg and 17mg. Velo is BAT's nicotine pouch brand, and it started out in Sweden. What makes this can what it is comes down to one thing. The full grape recipe stays put and only the number comes down. Proper grape, gentle snus.

Red grape with a little bite at the edges

Open the tin and there's a dark, sweet smell, like a glass of grape squash poured at a kids' birthday party. On the gum it turns into ripe red grape, which is how the maker describes it, with a hint of acidity that lands just after the sweetness. That small sharp note keeps it fresh rather than sugary. There is no mint and no cooling in here, so the fruit has the pouch to itself from the first one to the last. It ends on a clean, slightly tart note. Fair play to it, it tastes of the thing on the lid.

4mg a pouch, with the grape ladder climbing above it

Each pouch carries 4mg of nicotine, which sits in our light band, 1mg to 8mg. Velo splits its shelf into three lines: Lower Strength at 4mg to 8mg, Regular Strength at 10mg and 10.9mg, and Full Strength at 14mg to 17mg. This is the bottom step of the lot. Next up come the 6mg cans such as Ruby Berry and Arctic Grapefruit, then the big crowd at 8mg. Purple Grape itself turns up again at 8mg, 14mg and 17mg, so the flavour can follow you the whole way up. In snus terms it is a light pouch carrying a full flavour.

Nicotine
4mg a pouch
Profile
Red grape, a hint of acidity

Light snus fans, and where the grape goes next

This is a can for anyone who likes their snus on the gentle side and still wants a fruit flavour that shows up. It suits people new to Velo, people who want a lighter can for the quieter parts of the day, and grape fans who like having one flavour at more than one number. When you fancy a step up, Velo Purple Grape 8mg is the same grape with a little more behind it. Prefer red berries at a light number? Velo Ruby Berry 6mg sits one rung above. Give it a go.

Written by Harry Lowe