What Is Killa? Killa Snus in France

Killa is a tobacco free snus pouch from the Danish company N.G.P Tobacco ApS, and each of the 30 pouches in our Killa snus range for France holds 13.2mg of nicotine. That puts every one of them in the Medium band of our strength scale (8 to 16mg), so readers in France choose between them on flavour rather than on strength.

Snus is the word this shop uses for the pouch: a small white pouch of plant fibre, nicotine and flavouring that sits under the upper lip. People in France who ask what Killa is usually want three answers together, namely who makes it, how strong it is and which flavour to try first, so the figures come first on this page and the detail follows. The Snus Life is for adults aged 18 and over.

What is Killa, and which company makes it?

Killa is a snus brand made by N.G.P Tobacco ApS, a Danish company that also makes the sister brand Pablo. The two names sit side by side in the same company, which is worth knowing because Pablo is the brand most often mentioned in the same breath, and the two are separate ranges with their own flavours and their own strengths.

The word tobacco free matters here, because the word snus carries two meanings. Traditional snus is made from ground tobacco, water and salt, and it tends to be dark in colour. A tobacco free pouch such as Killa replaces the leaf with a plant fibre filler, such as cellulose, and adds nicotine and flavouring separately, which is why these pouches are generally white. Both are placed under the upper lip, and that shared routine is why one word covers them. On this page, snus means the white, tobacco free pouch.

For a reader in France, the practical point is that the name on the can and the figure on the can do different jobs. The name tells you the flavour and the line. The figure tells you how much nicotine sits in one pouch. Killa makes the second half of that easy, since the figure is the same across the range, and the rest of this page covers the flavours, the lines and the routine.

How strong is a Killa pouch in France?

Every Killa pouch on our France shelf holds 13.2mg of nicotine, which is the Medium band on a scale that runs from Light (1 to 8mg) through Medium (8 to 16mg) and Strong (16 to 25mg) to Extreme (25mg and over). Our wider shop in France runs from 3mg to 150mg, so Killa sits in the middle of the field rather than at either end. The page on Killa strengths and mg levels for snus in France sets out the scale in full.

An everyday comparison comes from the Tour de France. A rider on a long stage spends most of the day in the middle gears, neither the easiest nor the hardest, and the Medium band works in much the same way on a strength scale. Whether a reader is in Paris, Lyon or Marseille, the figure on the can is the same 13.2mg per pouch, so there is no gear change to plan for when moving from one flavour to the next.

What is the difference between mg per gram and mg per pouch?

Milligrams per gram describes how concentrated the nicotine is, while milligrams per pouch describes how much nicotine sits in one pouch. To move from the first to the second, multiply the mg per gram figure by the pouch weight in grams. A heavier pouch at the same concentration therefore holds more nicotine than a lighter one.

The two figures can appear side by side on a label and are easily mixed up. The unit that decides a fair comparison is mg per pouch, because it measures what one pouch holds. A third figure, the total for the whole can, is a different thing again and should be kept apart from both. On this page every strength is given per pouch, and the 13.2mg figure is the one to carry into any comparison with another brand.

Does the strength change between Killa flavours?

Killa's strength does not change between flavours or between lines. The core flavours and the Exclusive flavours all carry 13.2mg per pouch, so a reader in Lille choosing between a mint and a fruit flavour is choosing on taste alone. That makes Killa one of the easier ranges to compare, because one number covers the whole shelf.

Perceived strength can still differ a little from one pouch to another, since moisture, the pouch material and the flavour all shape how a pouch feels under the lip. The stated nicotine, though, stays at 13.2mg per pouch throughout.

How many minutes should you leave a Killa pouch under the lip?

Plan on 30 to 60 minutes, depending on what suits you. That window applies to every flavour and both lines, and the timing stays in the user's hands. Someone who prefers a shorter session removes the pouch near the 30 minute mark, and someone who prefers a longer one waits closer to 60.

During that time the pouch moistens, the flavour opens up and the nicotine is taken up through the lining of the upper lip. The nicotine curve rises at the start, settles into a plateau and then tapers, and a pouch is taken out once it has done its job. The page on how long a Killa snus pouch is kept in for France walks through the timing in more detail.

How do you use Killa snus?

Killa snus is used by placing one pouch under the upper lip and leaving it there until you are ready to remove it. The routine is short, and the page on how to use Killa snus in France goes through it from the first pouch to every day.

How do you place a pouch?

You place a Killa pouch between the upper lip and the gum and let it settle. The pouch is already portioned, so there is nothing to shape, measure or roll. Open the can, take one pouch, slide it into position and leave it alone. There is no need to chew it, and it is not meant to be swallowed. The pouch moistens under the upper lip and the flavour develops over the session.

A first pouch is easier when the flavour is a familiar one, because a taste already known from a drink or a sweet gives you something to compare against. Starting with the 30 to 60 minute window in mind also helps, since it frames the session before it begins.

How do you finish a pouch?

You finish a Killa pouch by taking it out and putting it in a bin. Then close the can so the remaining pouches stay in good order. Nothing more is needed, which is part of why the format suits a busy day in a city such as Paris or Bordeaux, where a session can fit between one appointment and the next.

Which flavours does Killa come in?

Killa comes in mint, iced fruit, berry, melon, cherry, citrus, dessert, cola, coffee and energy drink flavours, all at the same 13.2mg per pouch. The range is wide enough that the flavour families are a better way in than a single long list, and the page on Killa flavours ranked for France sorts them from the best downwards and says who each one suits.

Mint is a family with several members, including cold, frosted, spear and double mint, along with blue mint and green mint in the Exclusive line. Fruit is the broadest family, taking in apple, blueberry, banana, mango, grape, pineapple, melon and watermelon, with several of them carrying an iced finish. Berry flavours include blue raspberry and strawberry combinations, while cherry, orange and lemonade cover the darker and brighter sides of the shelf.

Then there are the flavours that borrow from a glass or a cup. Cola and cherry cola, cappuccino and white coffee, and an energy drink flavour form a family of their own, and so does the dessert corner with its strawberry cheesecake and bubblegum. Liquorice and tropical punch stand a little apart from everything else.

A sensible way to choose is to settle on the family first and then pick a flavour inside it. Because the nicotine is identical across the range, a reader in Lyon or Marseille can try a mint one week and a fruit the next without adjusting anything else.

What is the difference between the Killa core and Exclusive lines?

Killa has two lines on our France shelf, the core line and the Exclusive line, and both hold 13.2mg per pouch. The core line and the Exclusive line each have their own flavours, so the line is a way of finding a flavour and not a way of changing the strength. The page on the Killa lines, core and Exclusive, in France explains how to read the names on the cans.

In practice, a reader who knows they like a particular taste can follow it into the Exclusive line without any change in nicotine per pouch. The Exclusive name appears in the product title, so it is easy to spot on the shelf, and it is worth checking the full title because a flavour can appear in one line and not the other.

Where can you find Killa in France?

Killa is on our shelf for readers in France, and we deliver to France. The Snus Life is for adults aged 18 and over. The full detail for readers here is on the page about where to buy Killa in France.

Once on the shelf, each can has its own page showing the flavour and the 13.2mg per pouch figure. A reader arriving with a taste in mind can go straight to it, and a reader with no taste in mind can start with a family and work along it.

Which Killa cans suit different tastes?

Killa Cold Mint and Killa Exclusive Blue Mint suit mint fans, Killa Apple, Blueberry, Banana Ice and Exclusive Blue Raspberry suit fruit fans, and Killa Cola, Cappuccino and Energy suit drinks fans, all at 13.2mg per pouch. The cans below show how the families look in practice.

For cooling mint, Killa Cold Mint 13.2mg is a cooling mint, and Killa Exclusive Blue Mint 13.2mg is a mint from the Exclusive line.

For fruit, Killa Apple 13.2mg and Killa Blueberry 13.2mg are plain fruit flavours, Killa Banana Ice 13.2mg adds an iced finish, and Killa Exclusive Blue Raspberry 13.2mg is a berry flavour from the Exclusive line. Killa Bubblegum 13.2mg sits with the sweet flavours.

The drinks flavours include Killa Cola 13.2mg, Killa Cappuccino 13.2mg and Killa Energy 13.2mg, which suit readers in France who want a taste borrowed from a glass or a cup.

For readers ready to order, the main collection is the place to buy snus across every brand, and our snus range sits beside Killa for anyone who wants to compare strengths from 3mg to 150mg.