By Anders LindqvistUpdated 9 November 202610 min read
What Is iNic? iNic Snus Flavours and mg for Italy
Key takeaways
- iNic is tobacco free snus, with 12mg and 18mg of nicotine per pouch on the Italy shelf.
- iNic Berry Fusion, Peppermint, Tropical Fruit and Wintermint each contain 12mg of nicotine per pouch.
- iNic Peppermint contains 18mg of nicotine per pouch, 6mg more than iNic Peppermint 12mg.
- mg per pouch is the nicotine in one portion, and mg/g is concentration per gram.
iNic is tobacco free snus, and the Italy shelf holds five iNic cans at 12mg and 18mg of nicotine per pouch. The iNic snus range runs through Berry Fusion, Peppermint, Tropical Fruit and Wintermint at 12mg, with Peppermint also offered at 18mg, so a reader anywhere from Turin to Naples can compare four flavours at one strength and a single flavour at two.
| Flavour | Nicotine per pouch | Our strength category |
|---|---|---|
| Berry Fusion | 12mg | Medium |
| Peppermint | 12mg | Medium |
| Tropical Fruit | 12mg | Medium |
| Wintermint | 12mg | Medium |
| Peppermint | 18mg | Strong |
What is iNic snus?
iNic is a brand of tobacco free snus sold in Italy as white pouches in a can, each pouch carrying 12mg or 18mg of nicotine. The name is written with a lower case i and capital letters for NIC, and the brand's own tagline is Intelligent Nicotine, Pure satisfaction. A pouch is a small white portion that sits beneath the top lip, which is the position that gives snus its name, but the filling contains no tobacco leaf. Liquid nicotine and food grade flavourings do the work instead, held together by the pouch material.
The word snus covers two recipes that share one shelf and one routine. Traditional snus is built on ground tobacco, water, salt and flavouring, while iNic is built on a filler with nicotine added separately. The placement is the same and the ingredients are not, which is why the phrase tobacco free sits beside the strength on every iNic description. Anyone arriving from Milan or Rome with the word snus in mind will find the pouch familiar in shape and different in contents.
If you want to read further, there are three more pages on iNic. The first sets out which iNic strengths are available in Italy, the second walks through how to use iNic snus the first time and every day, and the third covers where you can buy iNic in Italy. What you are reading now is the starting point, and it deals with the first thing a newcomer wants to know, which is simply what the product is.
Which iNic flavours are on the Italy shelf?
Four flavours are on the Italy shelf, Berry Fusion, Peppermint, Tropical Fruit and Wintermint, and Peppermint is the only one offered at two strengths. Each flavour name is paired with its nicotine figure in the product title, so the can you choose states both choices at once. The range divides naturally into fruit and mint, and those two families are easiest to compare separately.
Which fruit flavours does iNic offer at 12mg?
Berry Fusion and Tropical Fruit both come at 12mg per pouch, so the flavour name is the only thing separating them. iNic Berry Fusion 12mg points towards berries, while iNic Tropical Fruit 12mg points towards a tropical fruit mix. Choosing between them resembles standing at a gelateria in Turin and deciding between a berry scoop and a tropical one: the portion is the same size, and only the direction of the flavour changes.
Because the nicotine amount is identical, a reader can try one fruit flavour, then the other, without changing anything about the strength. That makes the pair a tidy comparison for anyone who has already settled on 12mg per pouch and wants to decide on taste alone.
Which mint flavours does iNic offer, and at what strength?
The mint choices are Peppermint and Wintermint. Each is made at 12mg per pouch, and Peppermint has a second version at 18mg. iNic Peppermint 12mg and iNic Wintermint 12mg sit side by side as two mint identities at one nicotine amount, while iNic Peppermint 18mg keeps the flavour name and lifts the figure by 6mg per pouch. Mint is the sort of flavour that most people have met long before they meet a pouch, in the mint sweets kept beside the till in any bar from Bologna to Venice, so the names are easy to picture even without a description.
The Peppermint pair is the only place on the iNic shelf where the flavour stays still and the strength moves. For a reader weighing 12mg against 18mg, that makes it the cleanest like for like comparison in the whole range.
What nicotine level does an iNic pouch have, in mg?
On the iNic shelf, four cans hold 12mg per pouch and one holds 18mg per pouch, which places the range in the Medium and Strong bands of our strength scale. Our scale runs Light from 1 to 8mg, Medium from 8 to 16mg, Strong from 16 to 25mg and Extreme from 25mg upwards, all per pouch. A figure of 12mg therefore sits in the middle of Medium, and 18mg sits in the lower part of Strong.
The difference between the two iNic strengths is 6mg of nicotine per pouch, found by subtracting 12mg from 18mg. A coffee drinker in Naples might think of it as the step from a caffè lungo to a doppio: the same idea at a larger measure, with the second one taking a little more notice of you. The comparison is only a way of picturing a step up, and the number on the can remains the precise description.
Between Light and Extreme on our scale, the wider Italy shelf runs from 3mg to 150mg per pouch. Next to that spread, iNic occupies a compact stretch in the middle, which suits a reader who wants a clear choice between two amounts and not a long ladder of figures.
What does mg per pouch mean, and how is it different from mg/g?
mg per pouch states the nicotine in one individual pouch, while mg/g states how concentrated the nicotine is in each gram of material. For iNic, the 12mg and 18mg in each product name are mg per pouch figures, so they describe a single portion and not the whole can.
The two units are linked by how heavy a pouch is. Because mg/g describes the nicotine in every gram, scaling it by the grams in one pouch turns it into a mg per pouch figure. A heavier pouch at the same concentration holds more nicotine than a lighter one, which is why a concentration figure on its own does not tell you what sits under your lip. When two products are compared, the sensible habit is to place mg per pouch beside mg per pouch and only then think about flavour or format.
The same care helps when a can is compared with a different brand. A figure given per gram and a figure given per pouch cannot be set side by side until one has been converted, and a quick sum with the pouch weight does that. Shoppers in Florence or Genoa, reading a label in a shop or on a screen, face exactly the same arithmetic as anyone else, and the unit is what keeps the comparison honest.
Is iNic snus really free of tobacco?
Yes. There is no tobacco leaf in iNic snus, and the lid of the can prints TOBACCO FREE. The filling is built from a filler, liquid nicotine and food grade flavourings, and the nicotine is added separately. The phrase tobacco free describes the leaf, and the nicotine figure describes how much nicotine each pouch carries, so both pieces of information are relevant to every can.
The pouches themselves are white, which describes appearance only. Colour does not decide what is inside, because white is also used to describe a drier portion style within tobacco snus. For that reason the words tobacco free are the dependable ones to look for, and the product title then adds the flavour and the nicotine amount.
The can itself is made from polypropylene and has a compartment in the lid for used pouches. That small detail belongs to the routine as much as to the product, and it is covered in the next section.
What is the right way to put in and take out an iNic pouch?
Take one pouch from the can and slip it between your upper lip and gum, then leave it there while it releases flavour and nicotine. The moisture in the mouth does the work, so there is nothing to chew and nothing to prepare. Stay with it for as long as the flavour holds, and take it out when you are ready.
A session is a good deal slower than an espresso drunk standing at the bar, and closer to a slow lunch in Bologna than to a quick stop on the way to work. Exactly when a session ends is a personal matter, and the same handling applies to the berry, tropical fruit and mint flavours alike.
When the pouch is finished, remove it and use the lid compartment on the can to hold it until a bin is available. Fresh pouches stay in the main part of the can, and used ones stay in the lid. A commuter changing trains in Milan or waiting for a ferry in Genoa will find the compartment a handy answer to a small practical question. The full walkthrough, including the first session, sits on the page about how to use iNic snus.
Does flavour alone explain how an iNic pouch feels?
Flavour alone does not describe how a pouch feels, because the nicotine amount, the moisture and the pouch composition all contribute. A mint name tells you the flavour direction, while 12mg or 18mg tells you the nicotine quantity, and the two are separate pieces of information. Two pouches with the same flavour name and different figures will not necessarily feel alike, and two with the same figure and different flavours will not either.
Within iNic, the Peppermint pair holds the flavour steady and changes the nicotine, while the four 12mg flavours hold the nicotine steady and change the flavour. Each comparison answers a different question, and picking the question first keeps the shortlist orderly. A reader who has already chosen 12mg can move straight to the flavour names, and a reader who prefers 18mg has one named option, iNic Peppermint 18mg.
The nicotine itself takes time to build and fade across a session, rising at the start, settling into a plateau and tapering towards the end. How that curve feels varies from person to person, which is one more reason to compare labelled figures before leaning on a flavour name.
How does iNic compare with the rest of the snus range?
iNic is a compact range of five cans, and the quickest way to compare it with other snus is by the nicotine per pouch printed on each product. Across the shop the figures run from 3mg to 150mg per pouch, and iNic covers two of them. That makes it a natural starting point for a reader who wants Medium or the lower end of Strong without scrolling through a long ladder of strengths.
To put iNic beside other brands, set the mg per pouch figures next to each other first, then look at flavour and format. Two cans at the same figure can then be separated by taste alone, and two cans of the same flavour can be separated by strength alone. A reader browsing from Rome, Venice or Naples is making exactly the same comparison, with the same two questions in the same order.
If you would like to compare cans from several brands, you can buy snus from the wider collection and keep the mg per pouch figure as the common measure. For a broader look at what else is on the shelf, snus from across the range is gathered in one place.
Where can you buy iNic snus in Italy?
iNic snus is on our Italy shelf, and we deliver to Italy. The range is for adults aged 18 and over. Each product page shows the flavour and the nicotine amount together, so a can can be matched to a choice before it is added to a basket.
The quickest route is to start with the nicotine amount, then confirm the complete flavour name. At 12mg per pouch the choices are Berry Fusion, Peppermint, Tropical Fruit and Wintermint, while at 18mg per pouch the choice is Peppermint. Keeping the number attached to the flavour matters most with Peppermint, which appears twice. The page dedicated to buying iNic carries the ordering detail for readers from Milan to Naples and every town between them.
Questions about iNic
What exactly is iNic snus?
iNic is tobacco free snus sold in Italy as white pouches at 12mg and 18mg of nicotine per pouch, in berry, tropical fruit and mint flavours.
Which iNic can holds the highest nicotine level?
iNic Peppermint 18mg holds the highest level, at 18mg per pouch. The other four iNic products contain 12mg per pouch.
Are iNic Berry Fusion and Tropical Fruit the same strength?
iNic Berry Fusion and iNic Tropical Fruit each contain 12mg of nicotine per pouch, so only the flavour differs.
Does tobacco free iNic contain nicotine?
Tobacco free iNic contains nicotine: the Italy range offers 12mg and 18mg per pouch, without tobacco leaf.
What is the sum that converts a per gram figure into the nicotine in one pouch?
Take the mg/g figure and multiply it by the weight of a single pouch in grams. What you get is the mg of nicotine in that one pouch.
What do you do with an iNic pouch when you finish?
Remove it and keep it in the lid compartment of the can until you can reach a bin.
Explore iNic
- iNic Snus Strengths and mg Levels Available in ItalyEvery iNic strength on our Italy shelf, from four flavours at 12mg per pouch to Peppermint at 18mg, with a chart.Read ›
- iNic Snus in Italy: How to Use It the First Time and Every DayPlace an iNic pouch correctly, tell the available strengths apart and keep everyday use organised in Italy.Read ›
- Where to Buy iNic Snus in Italy?Where to buy iNic snus in Italy, with every flavour, the 12mg and 18mg cans and what to check before you order.Read ›
