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GuidesBy Anders Lindqvist3 min read

Vad Hette Velo Innan? What Was Velo Called Before It Became Velo?

Key takeaways

  • Velo was previously called Lyft, with earlier roots in Epok, originally made by Winnington in Sweden.
  • British American Tobacco makes Velo and brought Epok and Lyft together under the Velo name.
  • Velo Arctic Grapefruit and Velo Tropical Mango each contain 6mg per pouch.
  • Velo Bright Spearmint contains 8mg per pouch.
  • Velo Cherry Ice, Velo Crispy Peppermint and Velo Icy Berries each contain 10mg per pouch.

Vad hette Velo innan? Velo was called Lyft before it became Velo, with earlier roots in Epok, and British American Tobacco now makes the Velo snus range, which includes Velo Arctic Grapefruit at 6mg per pouch. In my opinion, the old names are a pleasant piece of family history (rather like a surname on a letterbox), but the current flavour and mg per pouch decide the can you actually buy. Compare the current Velo flavours at your preferred mg per pouch to choose your can.

What Was Velo Called Before It Became Velo?

Velo was called Lyft, and before that its roots lie in Epok, the first all white snus, originally made by Winnington in Sweden. British American Tobacco acquired Winnington and brought Epok and Lyft together under the Velo name. Velo's history connects Epok and Lyft with the current Velo range. For a reader in Sweden who remembers an older can, the sequence runs Epok, then Lyft, then Velo. That being said, an old name only tells you where a pouch came from, while the current flavour name and its mg per pouch tell you what to put in the basket.

Six VELO cans in Cherry, Peach, Mango, Blueberry, Strawberry and Tropical Ice on a frozen surface, in our Sweden range

Velo's pouch design traces back to Epok, and the slim, tobacco free pouch of today is a descendant of that idea. It tucks under the top lip, holds its place and releases flavour on a gradual nicotine curve. Matching an old Lyft memory to a present day product therefore comes down to flavour and strength rather than logo. Velo prints strength as dots on the can, and the mg per pouch figure in each product name states the nicotine directly, so the two together make comparison simple.

Which Velo Fruit Flavours Contain 6mg Per Pouch?

Velo Arctic Grapefruit and Velo Tropical Mango both contain 6mg per pouch, so they let flavour lead a comparison while the nicotine stays level. Choose Velo Arctic Grapefruit 6mg when a sharp, grown up citrus is what you want from a Velo can. It sits at the lighter end of the range, which suits anyone choosing a first pouch or preferring a gentler level. The listed Velo product names pair the flavour with its nicotine figure, helping you compare the current options.

For something tropical, Velo Tropical Mango 6mg matches Velo Arctic Grapefruit at 6mg per pouch, so you can compare citrus with mango at a matching 6mg per pouch. In my opinion, comparing named flavours at one strength is the tidiest way to shop (rather like choosing between two trains on the same line). Velo Tropical Mango offers a mango option, while Velo Arctic Grapefruit offers citrus, both at 6mg per pouch.

Where Does Velo Bright Spearmint Fit?

Velo Bright Spearmint contains 8mg per pouch, which places it one step above Velo Arctic Grapefruit and Velo Tropical Mango at 6mg per pouch. Choose Velo Bright Spearmint 8mg when you want a spearmint flavour with a little more nicotine than the 6mg fruit options. The full name matters, because Velo makes several mints at different figures, and the mg per pouch figure in the name is what separates them. We deliver to Sweden, and our products are for adults aged 18+. A name that carries the strength saves you from guessing at the shelf.

Which Velo Products Offer 10mg Per Pouch?

Velo Cherry Ice and Velo Crispy Peppermint both contain 10mg per pouch, giving you a fruit and a mint at the regular middle of the range. Velo Cherry Ice 10mg is the cherry choice, with a cooling character in its name. For most users 10mg is home, steady enough to wear from morning to night, which is why so many familiar flavours sit there. The Cherry Ice name points to a current product directly, which helps if your memory begins with an older can.

Velo Crispy Peppermint 10mg pairs a sharp peppermint with 10mg per pouch, the same figure as Velo Cherry Ice. I would choose Velo Crispy Peppermint when mint is the priority, since the slim format and the cold, precise flavour suit a long working day. Velo Cherry Ice suits those who want sweetness at the same 10mg per pouch. Velo Crispy Peppermint and Velo Cherry Ice offer different flavours at a matching 10mg per pouch, which is the cleanest way to compare.

Which Velo Should You Buy Now?

Velo Crispy Peppermint at 10mg per pouch is my pick here, with Velo Icy Berries at 10mg per pouch as the berry alternative. Velo was called Lyft before, with roots in Epok, but the present product name should lead your purchase. Settle the mg per pouch first, then the flavour, and use the full product name when choosing your can.

Velo Icy Berries 10mg matches Velo Cherry Ice and Velo Crispy Peppermint at 10mg per pouch, so berry, cherry and peppermint can be compared on flavour alone. If you prefer something lighter, Velo Arctic Grapefruit and Velo Tropical Mango sit at 6mg per pouch. Pick the can that matches your figure and add it to your basket.

From our rangeVelo snusBuy now

Hot takes from Anders Lindqvist

  • Opinion: In my opinion, comparing Velo flavours at a matching mg per pouch is the tidiest way to let taste lead the decision.
  • Opinion: I would choose Velo Crispy Peppermint at 10mg per pouch when a cold, precise mint is the priority.

Pros

  • The Epok, Lyft and Velo lineage makes the relationship between the familiar names easy to follow.
  • Named fruit and mint products let you compare flavours at matching mg per pouch.
  • Velo's slim format gives a shared pouch style across the range.
FAQ

Frequently asked questions

What was Velo called before it became Velo?

Velo was previously called Lyft, with earlier roots in Epok, originally made by Winnington in Sweden.

Who originally made Epok?

Winnington originally made Epok in Sweden. British American Tobacco later acquired Winnington and brought Epok and Lyft together under the Velo name.

Who makes Velo now?

British American Tobacco makes Velo, including products such as Velo Crispy Peppermint at 10mg per pouch.

Does the old Lyft name match a current Velo flavour?

Lyft is Velo's earlier brand name. Choose a current Velo product by its full flavour name and its mg per pouch, such as Velo Arctic Grapefruit at 6mg per pouch.

What do the dots on Velo cans mean?

Velo uses dots to show strength, and the mg per pouch figure in a name such as Velo Bright Spearmint 8mg states the nicotine directly.

Which Velo products contain 10mg per pouch?

Velo Cherry Ice, Velo Crispy Peppermint and Velo Icy Berries each contain 10mg per pouch, giving cherry, peppermint and berry choices.

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