What Is Apres Snus? The Stockholm Brand Explained for Sweden

Apres is a tobacco free white snus brand from Stockholm, and the Apres snus on our Sweden shelf runs from 4.4mg to 11mg per pouch across 13 flavours. Its maker is Après Nicotine AB, a young company from Stockholm, Sweden, which says it launched its products on the Swedish market in 2021. So, for a reader in Sweden, Apres is a home grown name and a fairly recent one, and the table below gathers every strength in one place before the detail begins.

Every Apres can on our shelf falls into the Light or Medium band of our strength scale, where Light runs from 1 to 8mg per pouch and Medium from 8 to 16mg. One Normal can at 4.4mg and one limited collaboration can at 5.5mg sit at the lighter end, while the Extra Strong level holds seven flavours at 8.3mg and the Hypèr Strong level holds ten at 11mg. The per gram column sits beside the per pouch column for a reason: one describes how concentrated the filling is, the other what a single pouch delivers. Take the concentration figure and scale it by how heavy the pouch is, in grams, and the result is the nicotine in that pouch.

Which company is behind Apres?

Apres is made by Après Nicotine AB, a Stockholm company that describes itself as a Swedish brand that produces and sells tobacco free nicotine pouches. Its stated goal is to create products with innovative flavours, available in different formats and nicotine strengths, and the shelf follows that goal fairly literally, with several strength levels, a long run of flavours and a limited collaboration can. The company says its products started on the Swedish market in 2021 and are now sold in several countries, both in shops and online. As such, Sweden is where the story begins, and a can opened in Malmö comes from the same Stockholm company as one opened in Uppsala.

On the lid, the name is written Après, with the accent over the e, set in a serif type. In the shop it appears as Apres, the spelling most people type into a search bar, so both forms lead to the same brand. The flavour names are the company's own, and they stay the same whichever strength they come in. Only the strength marking changes between two versions of one flavour, which makes the range quick to learn once the first few lids are familiar.

What goes into an Apres pouch?

An Apres pouch contains nicotine but no tobacco, with a filling built from a filler (E460), water and plant fibre in place of ground tobacco leaf. The ingredient list printed for the cans reads filler (E460), water, plant fibre, thickener (E401), flavourings, stabiliser (E415), salt, acidity control additive (E501), nicotine and sweetener (E950). The same list appears across the Normal, Extra Strong, Hypèr Strong and limited versions, so the flavour and the nicotine figure change from can to can while the base recipe stays put.

Each ingredient has a job to do. The filler and plant fibre give the pouch its body, while water and the thickener keep the texture moist and even. The stabiliser holds the mixture together in the can, and the acidity control additive adjusts the pH of the filling, which shapes how readily the nicotine becomes available under the lip. Salt, the sweetener and the flavourings then carry the taste. That being said, the per pouch figure on the lid remains the number to compare, because the recipe around it is shared across the whole range.

In Sweden, that recipe puts Apres on the white side of the snus aisle. Brown snus is built on ground tobacco, while white snus such as Apres relies on plant fibre and added nicotine. The word snus covers both on a Swedish shelf, so the tobacco free description is the detail that tells them apart.

How many mg of nicotine does an Apres pouch hold in Sweden?

Apres pouches on our Sweden shelf contain 4.4mg, 5.5mg, 8.3mg or 11mg of nicotine per pouch, depending on the line. The Normal can sits at 4.4mg, the limited collaboration can at 5.5mg, the Extra Strong cans at 8.3mg and the Hypèr Strong cans at 11mg. A separate page lays out every Apres strength in mg with the flavours grouped beneath each figure. On our own scale, the two lighter levels fall in the Light band and the two higher ones in the Medium band.

Après Nicotine AB also prints nicotine per gram on each Apres can, and that number measures concentration rather than the amount held in a single pouch. A Normal can carries a per gram figure of 8, an Extra Strong can 15, a Hypèr Strong can 20 and the limited can 10. To turn concentration into the content of one pouch, scale the per gram figure by what a pouch weighs in grams. The 20 on an Apres Hypèr Strong lid describes concentration, and the 11mg describes what one pouch holds, so it helps to keep the two columns apart.

Neither the 8.3mg nor the 11mg figure on an Apres can describes its taste. Several Apres flavours appear at both 8.3mg and 11mg, so the same flavour can be had at either Medium level, and the difference between the two cans lies entirely in the nicotine per pouch.

How long does an Apres pouch stay under the lip?

An Apres pouch is kept under the upper lip for 30 to 60 minutes, depending on the user's preference. A fuller look at timing sits in the guide to how long an Apres pouch lasts. Within that window, the nicotine curve follows its usual shape, with a first load as the pouch takes up moisture, a plateau in the middle and a gradual taper as the flavour softens towards the end.

Using one is simple. A pouch comes out of the can and goes between the gum and the upper lip, where it stays in place without any chewing or moving about. Once the chosen time has passed, it comes out and is thrown away, and the empty can is sorted as plastic, since the maker uses recyclable plastic for its cans. For a first pouch, the placement and the early minutes are covered step by step in the guide to using Apres.

How do you read the lid of an Apres can?

The number on an Apres lid identifies the flavour, while the tab, the banner and the row of dots identify the strength. The Mochaccino lid reads N°13 and the Hugo Spritz lid reads N°15, with the flavour name in capitals beneath and the words NICOTINE POUCHES below that. The number belongs to the flavour and implies no order of preference, and anyone after an order will find it in the Apres flavours ranked one by one.

Strength is marked by colour and wording. Extra Strong cans carry a small black tab reading EXTRA STRONG, while Hypèr Strong cans have HYPÈR repeated around the rim and a red banner reading HYPÈR STRONG with five dots. The limited collaboration can reads LIMITED COLLABORATION at the foot of the lid. Reading an Apres lid works the way a skier in Åre reads a piste marker, since the colour gives away the level before the lettering is close enough to make out. The levels themselves are set out in the guide to the Normal, Extra Strong and Hypèr Strong lines.

The maker organises its full range by strength into Zero, Mini, Normal, Extra Strong and Hypèr Strong. On our Sweden shelf, the Normal, Extra Strong and Hypèr Strong levels are represented, together with the limited collaboration can, so these markings cover every Apres can a reader will find with us.

Where do people in Sweden get Apres?

We deliver to Sweden, and the Apres snus on our Sweden shelf runs from 4.4mg to 11mg per pouch. The page on where Apres can be bought in Sweden goes through the options in more depth. Everything we sell is intended for adults only, so you need to be 18 or over.

Whether you are in Lund, Västerås or Örebro, the Apres cans on our Sweden shelf run from 4.4mg to 11mg per pouch, and we deliver to Sweden. The Hypèr Strong group is the largest part of that shelf, with the Extra Strong group close behind, and the two lighter cans complete the set.

Which Apres flavours can you choose from in Sweden?

Apres flavours on our Sweden shelf run from berries and citrus to coffee, dessert and drinks inspired blends, spread across four strength levels. Grouping them by strength makes the shelf easier to read, since several flavours appear at more than one level.

Light cans at 4.4mg and 5.5mg

Apres Blueberry 4.4mg is the Normal can and the lightest Apres on our shelf. Beside it, Apres Limoncello Dicapri Limited Edition 5.5mg is the limited collaboration can at 5.5mg per pouch, set just above the Normal level. Both sit in the Light band of our scale, and they are the only Apres cans below 8.3mg on the shelf.

Medium cans at 8.3mg

The Extra Strong level holds seven flavours at 8.3mg. Apres Appletini and Apres Cactus Lime bring apple and lime to the group, and Apres Cola 8.3mg is the cola option at this level. Apres Ice Tea Peach and Apres Lemon Curd lean towards drinks and desserts, Apres Menthol 8.3mg covers the cooling end of the shelf, and Apres Tangerine Spritz rounds the group off with citrus.

Medium cans at 11mg

The Hypèr Strong level is the largest group, with ten flavours at 11mg. Apres Banana 11mg appears only at this level on our shelf, as do Apres Hugo Spritz, Apres Pink Spritz and Apres Mochaccino. Hugo Spritz and Pink Spritz borrow their names from spritz drinks, while Mochaccino turns towards coffee. The remaining six, Blueberry, Cactus Lime, Cola, Ice Tea Peach, Menthol and Tangerine Spritz, are flavours also found at a lower strength. For a reader in Gothenburg who already knows Apres Cola at 8.3mg, the 11mg version keeps the same flavour with more nicotine per pouch.

How does Apres differ from brown snus in Sweden?

Apres differs from brown snus in Sweden mainly in its recipe, since it contains no tobacco and builds its taste on flavourings carried in a plant fibre filling. Brown snus takes its character from a tobacco blend, so a lid can say a great deal with a single word, whereas an Apres lid relies on the flavour name and its number to do the describing. The placement under the upper lip is shared, so the routine is familiar to anyone who knows either aisle.

Apres puts the mg per pouch figure forward on the page, with the mg per gram figure alongside it, so the amount in one pouch and the concentration can be read together. Within the white snus aisle, Apres keeps to a compact band, with every can on our shelf between 4.4mg and 11mg per pouch, which makes the brand easy to place against the wider shelf.

Once a level and a flavour are settled, it is straightforward to buy snus by strength across every brand, or to start from our snus range and see Apres beside the cans around it.