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By Beth AshworthUpdated 9 November 20269 min read

What Is 77? Nicotine Pouches in South Africa

Key takeaways

  • 77 is a nicotine pouch brand, and its listed South African products contain 5.2mg, 10.4mg, 15.6mg or 20mg of nicotine per pouch.
  • On our scale, 77 at 5.2mg is Light, 10.4mg and 15.6mg are Medium, and 20mg is Strong.
  • 77 Ghost products listed in South Africa contain 20mg of nicotine per pouch.
  • Most users leave a pouch in for 30 to 60 minutes, and the exact time is their own choice.

77 is a brand of nicotine pouches sold in South Africa, with listed products containing 5.2mg, 10.4mg, 15.6mg or 20mg of nicotine per pouch. The 77 nicotine pouches range covers cola, mint and fruit flavours, plus Ghost and Valtteri Bottas editions.

We deliver to South Africa. Our products are for adults aged 18+ only.

77 nicotine amounts listed in South Africa, per pouch
Nicotine per pouchBand on our scaleExamples within the range
5.2mgLightCola pairings, mint and fruit flavours, Valtteri Bottas Arctic Berry
10.4mgMediumCola, mint, fruit and Valtteri Bottas options
15.6mgMediumSelected cola, mint and fruit options
20mgStrongGhost products and selected Valtteri Bottas options

What Kind of Product Is 77?

77 is a nicotine pouch brand, and each pouch is a small portion placed under the upper lip. A can holds pouches filled with added nicotine and flavouring, and the name printed on it works in layers: the brand first, then the flavour, then the nicotine amount, with an edition name such as Ghost or Valtteri Bottas added on some cans.

Readers in South Africa often arrive at 77 through a short search phrase, for example 77 cola vanilla, 77 light, 77vb or mini 77. Each phrase points at one layer of the name. Cola vanilla is a flavour, light describes where a nicotine amount sits on our scale, VB is short for the Valtteri Bottas edition, and mini is a size word that appears in some complete product names. Reading every layer together turns a loose phrase into one specific can.

Reading a 77 can is a little like checking a load shedding schedule: the area name only helps once the stage sits beside it. In the same way, a flavour name only helps once the mg per pouch sits beside it. A shopper in Pretoria or Durban who keeps the complete name in view will find the shelf easy to follow.

What Does the mg Number on a 77 Can Mean?

The mg number on a 77 product states the nicotine in one pouch. A can marked 5.2mg holds pouches with 5.2mg each, and a can marked 10.4mg holds pouches with 10.4mg each. The figure belongs to the complete product, so it should travel with the flavour name whenever two cans are compared. The chart above lists all four amounts on the South African shelf, and the page on 77 strengths and mg levels in South Africa sets them out in more detail.

Where Do the Four 77 Amounts Sit on Our Scale?

Our scale runs by mg per pouch: Light covers 1 to 8mg, Medium 8 to 16mg, Strong 16 to 25mg and Extreme 25mg and over. On that scale, 77 at 5.2mg is Light, 10.4mg and 15.6mg are Medium, and 20mg is Strong. The words are shorthand, and the mg figure is the part to compare, so a reader who sees Light or Medium on a can should look for the number beside it.

That is also why a search for 77 light leads to the 5.2mg products. Every 5.2mg product sits inside the Light band, and the flavour is then the only decision left. Moving up to 10.4mg doubles the nicotine in each pouch, which is a bigger step than the two numbers suggest at first glance.

How Do You Read mg per Pouch and mg/g?

mg per pouch is the nicotine in a single pouch. mg/g is concentration, the nicotine in each gram of filling. To turn mg/g into mg per pouch, multiply it by the pouch weight in grams. When a product already states mg per pouch, as the 77 listings do, compare that number directly with the same unit on another can and skip the arithmetic. Keeping both products in the same unit is the quickest way to make a fair comparison.

How Long Should a 77 Pouch Stay in Your Mouth?

Most users leave a pouch in somewhere between 30 and 60 minutes, and the exact time is a personal choice. For 77 nicotine pouches, that describes time in use, and it is the same range whichever flavour or edition is in the can. Anyone wanting the fuller picture can follow how long a 77 lasts in South Africa.

The mg figure and the duration answer different questions. Nicotine per pouch states the amount in the product, and it does not work as a timer. A flavour word such as mint, vanilla or berry likewise says nothing about when to take a pouch out. Think of the span as a tea break at one end and a long lunch in Cape Town at the other: half an hour to an hour, with the choice sitting entirely with the user.

Because the range is the same for every flavour, there is no need to hunt for a particular name in the hope of a different length. The decision about which can to open belongs with the flavour and the mg per pouch, and the decision about how long to keep a pouch in belongs with the user.

Where Does a 77 Pouch Go?

You tuck a 77 pouch under your upper lip. Take one from the can, position it there and leave it in place for the session, which runs for the 30 to 60 minutes already mentioned. The step by step version lives in the guide to using 77 nicotine pouches in South Africa.

The placement is identical for every 77 flavour. A cola pouch and a mint pouch go to the same place, so changing flavour never changes the routine. What changes from can to can is the nicotine amount, which is why the mg per pouch is worth reading before the can is opened.

Whether the first search came from Gauteng, KwaZulu-Natal or the Western Cape, the order stays the same: read the product details, then open the can. Keeping the lid and the product name to hand makes it easy to return to the same flavour and amount later, or to compare it with the next can on the list.

Which Flavours Does 77 Come In?

77 comes in cola combinations, mint flavours, fruit flavours and fruit paired with mint or vanilla, with a handful of extras in the Ghost range such as Bubblegum, Mango and Original. After the nicotine amount is settled, the flavour name is the quickest way to narrow the shelf. For a comparison built around which flavour suits which preference, 77 flavours ranked, which is best in South Africa goes through the shelf flavour by flavour.

Which Cola and Vanilla Names Are on the Shelf?

The Cola & Vanilla flavour is listed at 5.2mg, 10.4mg and 15.6mg per pouch, and a Ghost Mini Cola & Vanilla sits at 20mg. Cola & Cherry also appears at 5.2mg, 10.4mg and 15.6mg, while Cola Ice is listed at 10.4mg, with a Ghost Cola Ice at 20mg.

South African searches arrive as both cola vanilla and vanilla cola, and both lead to the Cola & Vanilla flavour name. The amount then decides the exact can, so it helps to know which of the four figures you want before browsing.

What Mint and Fruit Names Are Listed?

The mint names on the shelf include Fresh Mint, Ice Mint, Freeze Mint, Peppermint and Apple Mint, together with VB Arctic Mint and VB Spearmint. Fruit names include Forest Fruits, Strawberry, Pink Punch, Blackcurrant Ice, Grape Ice, Watermelon Ice, Blueberry Ice and Raspberry Ice.

Some names join two ideas. Melon & Mint and Peach & Mint pair fruit with mint, while Raspberry Vanilla and Blueberry Vanilla Banana pair fruit with vanilla. Salted Caramel and Sour Bliss round out the 10.4mg shelf. A search for 77 mango leads to Ghost Mango at 20mg.

What Are the Ghost and Valtteri Bottas Editions?

Ghost and Valtteri Bottas are edition names within the 77 range, and each sits alongside its own flavour and nicotine information. The page on 77 lines and options in South Africa separates those names so that an edition, a flavour and an amount stay easy to tell apart.

Every Ghost product listed in South Africa contains 20mg of nicotine per pouch. That includes Ghost Bubblegum, Ghost Cola Ice, Ghost Mango and Ghost Original, plus the two Ghost Mini products, Mini Cola & Vanilla and Mini Watermelon Ice. On our scale, 20mg sits in the Strong band.

The Valtteri Bottas editions do not follow a single amount. The Arctic Berry edition is listed at 5.2mg, 10.4mg and 20mg per pouch, while VB Arctic Mint and VB Spearmint are listed at 10.4mg and 20mg. An edition name therefore points to a family of cans, and the figure beside it picks out the one in your hand.

That is the idea behind a search such as 77vb. It narrows the shelf to the Valtteri Bottas family without choosing an amount, so the next step is always to read the number. A reader in Johannesburg comparing a Ghost can with a Valtteri Bottas can is really comparing two numbers and two flavour names, and the edition label is simply a handy way to group them.

Where Can You Buy 77 in South Africa?

77 is available from our South African nicotine pouch range, where each product page shows the flavour and the nicotine amount. We deliver to South Africa, and we deliver to Johannesburg, Cape Town and Durban. For the dedicated answer, see where you can buy 77 in South Africa.

A search made in Johannesburg may begin with cola and vanilla, while someone in the Western Cape may already have a mint flavour in mind. The place does not decide the flavour. The useful details are the reader's own preference and the mg per pouch, and both are printed on the product page before anything goes into the cart.

Before adding a can to the cart, bring together what has been settled: the flavour, the nicotine per pouch and any edition wording. That short checklist matters most when several results share a flavour name, because a Cola & Vanilla at 5.2mg and a Cola & Vanilla at 15.6mg are different cans.

Which 77 Cans Share the Same 5.2mg?

Eleven listed 77 products contain 5.2mg per pouch, so they can be compared on flavour alone. 77 Cola & Cherry 5.2mg and 77 Cola & Vanilla 5.2mg are the two cola pairings. With the nicotine amount identical, the flavour named on each can is the detail that separates them.

77 Forest Fruits 5.2mg is the fruit blend at this amount, and 77 Melon & Mint 5.2mg brings fruit and mint together. The mint flavours at 5.2mg are Fresh Mint, Ice Mint and Peppermint. Raspberry shows up twice, as Raspberry Ice and Raspberry Vanilla, and Watermelon Ice completes the fruit side.

The last of the eleven is 77 Valtteri Bottas Arctic Berry 5.2mg, the lowest amount at which that edition is listed. Together these cans give a Light shelf with room to choose by flavour without touching the nicotine figure.

When you buy nicotine pouches, settle the mg per pouch first and let the flavour name do the narrowing. Cola and vanilla belongs on the shortlist when that pairing started the search, and melon and mint belongs there when that combination appeals instead. Browse the wider range of nicotine pouches from The Snus Life, then confirm the complete product name, the flavour and the mg per pouch before the can goes into your cart.

FAQ

Questions about 77

What is 77 in South Africa?

77 is a nicotine pouch brand with cola, mint and fruit flavours. Listed South African products contain 5.2mg, 10.4mg, 15.6mg or 20mg of nicotine per pouch.

Is 77 cola vanilla the same as 77 vanilla cola?

Both phrases lead to the 77 Cola & Vanilla flavour name. 77 Cola & Vanilla is listed at 5.2mg, 10.4mg and 15.6mg of nicotine per pouch in South Africa, with a Ghost Mini Cola & Vanilla at 20mg. Match the complete product name and nicotine amount when selecting a can.

Does every 77 pouch contain 5.2mg?

No. 77 products are listed at 5.2mg, 10.4mg, 15.6mg and 20mg of nicotine per pouch, so read the figure attached to the individual product.

How long should a 77 pouch stay in your mouth?

Most users leave a pouch in for 30 to 60 minutes, and the exact time is a personal choice.

Where does a 77 nicotine pouch go?

You tuck a 77 pouch under your upper lip. The placement is the same for every flavour and every nicotine amount.

Do you deliver 77 to South Africa?

We deliver to South Africa, including Johannesburg, Cape Town and Durban. Our products are for adults aged 18+ only.

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