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77 Cola & Vanilla 5.2mg

Flavour: Cola & Vanilla

Strength: 5.2mg

Ways to buy: single can

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£499

Buy 5 and pay £3.33 a can

In stock

A can of 77 Cola & Vanilla 5.2mg

Cola with a cream top, from 77's Light range

There is always one regular who orders the cola float, and 77 Cola & Vanilla at 5.2mg is that order in snus form. It comes from 77, the Polish brand made by Luna Corporate, and it sits in the Light line, the two dot can at the bottom of the standard range. The maker's own words are classic cola, creamy vanilla, blended smooth, and for once the label and the lid agree completely. No cooling in it, no fruit, just the two flavours leaning on each other. Here's the thing. It is gentler than it sounds.

Cola up front, vanilla smoothing the edges

First pouch in and the cola arrives the way it does from a glass bottle, sweet and a bit caramelly, then the vanilla folds over the top of it like the cream on a float from the ice cream van. The vanilla rounds off any sharpness in the cola so the whole thing reads soft rather than fizzy. Through the load the balance barely shifts, cola leading, vanilla trailing, and the finish is warm and sweet with nothing cold about it. A pudding of a snus. Fair play to it.

5.2mg and two dots: where the number lands

The number on the can is 5.2mg a pouch, which is our light band, 1mg up to 8mg. 77 runs four strengths and this is the lowest: Light at 5.2mg here, Medium at 10.4mg, Strong at 15.6mg, and then 20mg in the Ghost and VB Mini cans, which switch to mini pouches. The pouch is slim and there are 20 in the can. Uptake is soft and the curve climbs slowly, so it stretches out nicely over a long sit rather than making its point in a hurry.

Nicotine
5.2mg a pouch
Pouch
Slim
Count
20 a can
Profile
Cola and vanilla

The float drinkers, and where they go next

It suits anyone new to snus who wants a sweet, soft can with no mint in it, and regulars who want a dessert flavour for the evening. If you take to it and want the same taste with more push, 77 Cola & Vanilla at 10.4mg is the Medium can, three dots on the lid. Want the cola with fruit instead of cream? 77 Cola & Cherry sits beside it at 5.2mg. No messing about, pick the one that sounds like you.

Written by Harry Lowe