What Is Apres Snus? The Stockholm Brand Explained for France

Apres is a Swedish brand of tobacco free snus, and our shelf in France holds 19 of its cans at 4.4mg, 5.5mg, 8.3mg and 11mg per pouch. Behind it stands Après Nicotine AB, a young Stockholm company, and every can is gathered in the Apres snus collection. On the lid the name is printed Après, with a grave accent, so a reader in Paris typing either spelling has arrived at the same brand. Flavour carries most of the character, from citrus and coffee to spritz blends, while strength follows a short ladder of clearly named tiers.

Two numbers sit behind every Apres can, and they measure different things. The mg per pouch figure states how much nicotine one pouch holds, whereas the maker's mg/g figure states how concentrated the filling is by weight. Multiply mg/g by the pouch weight in grams and the result is mg per pouch. So, when two cans are compared, the fair test sets mg per pouch beside mg per pouch, and the concentration figure stays in the background as supporting detail.

Which Company Is Behind the Apres Brand?

The brand belongs to Après Nicotine AB, a Stockholm company that holds the trade marks and product names behind it. The company calls Apres a Swedish brand that produces and sells tobacco free nicotine pouches, and it states an aim of creating products with innovative flavours, available in different formats and nicotine strengths. The first products launched on the Swedish market in 2021, and the range is now sold in several countries, both in shops and online. That makes Apres a comparatively young name on a shelf in France. Its identity rests on flavour and presentation rather than on a long back story, with a numbered lid, a coloured ring and drinks inspired names setting the tone for every can. The head office sits in the Swedish capital.

What Ingredients Do Apres Pouches Contain?

An Apres pouch contains no tobacco, and the maker lists its ingredients as a filler (E460), water, plant fibre, a thickener (E401), flavourings, a stabiliser (E415), salt, an acidity adjuster (E501), nicotine and a sweetener (E950). The same list appears from the Normal tier up to Hypèr Strong, so the nicotine figure and the flavourings are what separate one can from the next. The filler and plant fibre give the pouch its body, while the acidity adjuster sets the pH, and pH influences how nicotine becomes available during use. The maker also states that all of its ingredients are food approved and that the pouches contain sweeteners. Reading a list this way is rather like checking the back of a jar in a Lyon market stall: the main ingredient tells you what the product is, and the smaller additions explain its texture. The coloured ring on the lid and the flavour name in capitals tell one Apres can from another.

How Many mg Per Pouch Does Apres Snus Have in France?

Apres snus runs from 4.4mg to 11mg per pouch on our France shelf, arranged in three core tiers and one limited collaboration. Each tier is a single, fixed figure rather than a range, which keeps the choice simple, and Apres Snus Strengths and mg Levels in France works through them one by one. Picture the gears on a road bike climbing out of Nice towards the Col de Turini: every change is a distinct step, and the rider always knows which one is engaged. The maker's labels and our own strength scale use different words for the same pouches, so both are worth knowing.

Normal

Apres Normal holds 4.4mg per pouch, built from a maker figure of 8mg/g. That is the lowest mg per pouch among the Apres cans on our France shelf. Our strength scale places 1 to 8mg in the Light band, so Normal sits in Light.

Limited Collaboration

The Apres limited collaboration can holds 5.5mg per pouch at 10mg/g, which also places it in the Light band. Apres Limoncello Dicapri Limited Edition 5.5mg sits between Normal and Extra Strong, and its lid carries the words LIMITED COLLABORATION at the bottom in place of a tier name.

Extra Strong

Apres Extra Strong holds 8.3mg per pouch at 15mg/g, which opens the Medium band of our scale (8 to 16mg). Seven flavours sit at this tier on our France shelf, and Apres Menthol 8.3mg is the Extra Strong can that carries a small black EXTRA STRONG tab beside the row of strength dots.

Hypèr Strong

Apres Hypèr Strong holds 11mg per pouch at 20mg/g, the highest figure among the Apres cans on our France shelf. Our scale continues past Medium into Strong and Extreme, so 11mg still sits in Medium on our terms, while the maker's red banner reads HYPÈR STRONG. The maker's Hypèr Strong label and our Medium band describe the same 11mg per pouch Apres, and the mg per pouch figure is the one to compare.

How Long Should You Keep an Apres Pouch in Place?

How long an Apres pouch stays in is up to the person using it. The same freedom applies across the four strengths, and How long does a Apres last? looks at the timing in more depth. Many people in Paris or Lyon match a pouch to the pace of their day, taking it out once the flavour has had its moment, while others keep it in for longer. Both habits are normal. The clock is only a guide, and the decision belongs to the person using the pouch.

How Should You Use an Apres Pouch?

Using Apres snus means placing one pouch under the upper lip, leaving it in place and removing it when you are ready. Moisture under the lip releases the flavour and the nicotine, so the pouch stays where it is placed. The full routine, from opening the lid to finishing, is set out in How do you use Apres?. A light tingle often arrives alongside the first rush of flavour. When the pouch is finished, it goes in the bin, and the can is recyclable plastic that the maker asks to be sorted with other plastics. Apres Blueberry 4.4mg is the lowest mg per pouch Apres on our France shelf.

What Flavours Does Apres Make?

Apres makes citrus, fruit, coffee, mint, soft drink and cocktail inspired flavours, and each one carries its own number on the lid. Which of them comes first is a matter of taste, and Apres Flavours Ranked for France: Which Is Best? puts them in order with a note on who each suits. The numbers themselves are identifiers rather than rankings. In Toulouse, the number on the back of a rugby shirt tells the crowd who the player is without saying anything about his standing in the squad, and the Apres lids follow that logic: N°13 is Mochaccino and N°15 is Hugo Spritz, with neither placed above the other.

Citrus

Citrus is a large family on our France shelf. Lemon Curd, Cactus Lime, Tangerine Spritz and the Limoncello Dicapri Limited Edition all belong to it, so a reader who likes a bright flavour has several cans to compare at different strengths.

Drinks and Coffee

Several Apres flavours borrow their names from the bar and the café counter. Appletini, Hugo Spritz, Pink Spritz and Mochaccino all sit here. In Lyon or Bordeaux, names borrowed from the café and the bar need little explanation.

Fruit, Mint and Cola

The rest of the set covers Blueberry, Ice Tea Peach, Banana, Menthol and Cola. Four of these five appear at more than one strength, which makes them a straightforward way to move between tiers without changing flavour.

How Is the Apres Range Split Into Tiers?

The Apres range is organised by strength into Zero, Mini, Normal, Extra Strong and Hypèr Strong, and our shelf in France carries Normal, Extra Strong and Hypèr Strong alongside a limited collaboration. The way each line fits the others is laid out in What are the Apres lines?. Reading the lid is straightforward once the pattern is clear. The maker's cans are white with a coloured ring, the brand name Après in a serif type, a number written N° above it, the flavour in capitals and the words NICOTINE POUCHES. A row of small dots at the edge shows the strength. Hypèr Strong cans such as Cola and Hugo Spritz repeat HYPÈR around the rim with a red banner and five dots, and the limited collaboration reads LIMITED COLLABORATION at the bottom. Each standard Apres can has a net weight of 11g.

Where Can You Buy Apres in France?

You can buy Apres in France from our shelf, which carries 4.4mg to 11mg per pouch, and Where can you buy Apres in France? covers the ordering side in full. Orders go out to addresses across France, Lille, Marseille and Nantes included. The shop sells only to adults who are 18 or over. The Apres cans sit together in one collection, so a reader in Nantes comparing the Extra Strong citrus cans with their Hypèr Strong counterparts can see both side by side. Strength and flavour are the two decisions that matter, and the order in which they are made is a personal one.

Which Apres Cans Are on the Shelf in France?

The Apres cans on our shelf in France fall into four strength groups, and the same flavour often appears in two of them.

Normal and Limited Collaboration

Apres Blueberry 4.4mg is the Normal tier can on our shelf, with N°12 on its lid, and Apres Blueberry 11mg carries the same flavour at Hypèr Strong. Apres Limoncello Dicapri Limited Edition 5.5mg is the limited collaboration, its lid reading Après Limoncello DICAPRI above the collaboration line.

Extra Strong

At 8.3mg per pouch, Apres Cola 8.3mg carries N°4 on the lid, and Apres Ice Tea Peach 8.3mg has a Southern peach tea flavour. Apres Menthol 8.3mg carries N°1 and the black EXTRA STRONG tab. Apres Appletini 8.3mg, Apres Cactus Lime 8.3mg, Apres Lemon Curd 8.3mg and Apres Tangerine Spritz 8.3mg complete the tier.

Hypèr Strong

Apres Banana 11mg brings a banana flavour to the Hypèr Strong tier, and it is one of four flavours found only at 11mg on our shelf, alongside Hugo Spritz, Pink Spritz and Mochaccino. Next to it sit Apres Blueberry 11mg, Apres Cactus Lime 11mg, Apres Cola 11mg, Apres Hugo Spritz 11mg, Apres Ice Tea Peach 11mg, Apres Menthol 11mg, Apres Mochaccino 11mg, Apres Pink Spritz 11mg and Apres Tangerine Spritz 11mg. Cactus Lime, Cola, Ice Tea Peach, Menthol and Tangerine Spritz each appear at both 8.3mg and 11mg, so a favourite flavour can stay the same while the strength moves up one tier.

How Does Apres Compare With Other Snus in France?

Apres snus sits in the Light and Medium bands of our strength scale, while the wider shelf in France runs from 3mg to 150mg per pouch across every brand. The Apres cans cover 4.4mg, 5.5mg, 8.3mg and 11mg per pouch, so the whole Apres ladder sits in the lower half of what our scale covers, with the Strong band (16 to 25mg) and the Extreme band (25mg and over) belonging to other brands. Readers in Toulouse or Paris who want to set Apres beside other names can buy snus from every brand on our shelf in one place, or start from snus and work inwards from there.