What Is Apres? The Snus Brand on Portugal's Shelf

Apres comes out of Sweden as a range of nicotine pouches with no tobacco in them, and our shelf in Portugal holds 19 Apres cans running from 4.4mg to 11mg per pouch. The cans are made by Après Nicotine AB, a Stockholm company, and every flavour on the Portuguese shelf is gathered in the Apres snus collection. A surfer at Ericeira checks the wave height before paddling out, and the mg per pouch printed on an Apres lid does the same job, which is why the strength ladder comes first. Each step on that ladder is set out in more depth in Apres Strengths and mg Levels: Every Snus Can in Portugal.

The Apres strengths table lists nicotine per pouch, the strength line printed on the lid, the band on The Snus Life scale and the flavours at each step. Light covers 1 to 8mg per pouch and Medium covers 8 to 16mg, so every Apres can in Portugal sits in the Light or Medium band, while the whole shop runs from 3mg to 150mg.

A comparison from the café counter may help a reader in Portugal. The 4.4mg end of the Apres ladder is the bica of the range, small and quick, and the 11mg end is closer to a double espresso, a larger measure of the same idea. The comparison is about size on the scale and nothing more, and the printed mg per pouch remains the figure to rely on.

Who Makes Apres, and Where Is the Brand From?

Apres is made by Après Nicotine AB, a Stockholm company that describes its brand as Swedish and tobacco free. The first Apres cans reached the Swedish market in 2021, and the brand has since spread to several countries, where it is sold both in shops and online. Après Nicotine AB owns the trade marks and product names printed on every lid, so an Apres can delivered to Porto carries exactly the same flavour name as one opened in Stockholm.

The ambition behind Apres is inventive flavour across a choice of formats and nicotine strengths, and the shelf in Portugal shows that ambition fairly literally. Spritz cocktails, a dessert curd, a coffee blend and a cola all sit within a few centimetres of one another. For a shopper in Lisbon, the useful point is that the brand on the can and the company behind it are one and the same. Every Apres can on our Portuguese shelf appears in the maker's own range under the same flavour name.

Does Apres Snus Contain Any Tobacco?

No, Apres snus contains nicotine but no tobacco, with plant fibre and a cellulose filler doing the work that ground tobacco leaf does in traditional Swedish snus. The ingredients printed for the range read: filler (E460), water, plant fibre, thickener (E401), flavourings, stabiliser (E415), salt, acidity adjuster (E501), nicotine and sweetener (E950).

Apres ingredients are the same list from the Normal line right through to the 11mg cans, which makes the pouch composition easy to compare from one can to the next. The acidity adjuster is there to change pH, which is one of the things that influences how nicotine becomes available once the pouch is under the lip, and the sweetener sits alongside the flavourings. The maker adds that all of the ingredients are food approved.

On our shelf, the word snus covers tobacco free pouches, and Apres belongs to that group. The format is borrowed from the Swedish original (a portion that sits under the upper lip), while the recipe inside is a different thing altogether.

What Do the mg Figures on an Apres Can Mean?

Every mg figure on an Apres can sold in Portugal refers to the nicotine in one pouch, and the range climbs in four steps: 4.4mg, 5.5mg, 8.3mg and 11mg. The 4.4mg and 5.5mg cans fall in the Light band of our scale, while the 8.3mg and 11mg cans sit in Medium.

Some cans and listings also print a per gram figure, which measures concentration rather than quantity. To turn a per gram figure into nicotine per pouch, multiply it by the pouch weight in grams, so a lighter pouch at the same concentration carries less nicotine. Comparing mg per pouch with mg per pouch keeps things fair, particularly when a shopper in Coimbra is weighing an Apres can against another brand that leads with its concentration on the lid.

A standard Apres can weighs 11 grams net, and the Mini cans in the wider range weigh 8 grams, yet neither weight has anything to do with nicotine (the 11mg cans simply share the digits by coincidence). Moisture, pH and flavour all shape the first load, so the mg per pouch is the steadiest figure to compare.

How Many Minutes Can an Apres Pouch Stay in Place?

An Apres pouch is kept in for 30 to 60 minutes, depending on the user's preference. Across that time the nicotine curve follows a familiar shape: a first load as the pouch takes on moisture, a plateau where flavour and nicotine settle, then a gradual taper as the pouch gives up its contents. Thirty minutes fits a short break at a desk in Braga, while sixty stretches comfortably across a long lunch. The way that curve plays out across the different Apres strengths is explored in How long does a Apres last?.

How Do You Use Apres Snus for the First Time?

To use Apres snus, place one pouch between the upper lip and the gum, leave it there without chewing or swallowing it, and take it out when the session is done. Used pouches go in the bin, and the Apres can itself is recyclable plastic that belongs with the plastic recycling.

Someone new to snus in Portugal can begin at the 4.4mg end of the Apres ladder, then move towards 8.3mg or 11mg once a preference has formed. Settling the mg per pouch first and the flavour second keeps the choice orderly, because several Apres flavours appear at more than one strength. A fuller walkthrough, from the very first pouch to an everyday routine, is laid out in How to Use Apres Snus in Portugal: First Pouch and Every Day.

Which Flavours Does Apres Make?

Apres flavours on our Portuguese shelf fall broadly into fruit and berry, citrus and dessert, spritz and cola, and menthol and coffee. Several of those flavours come in two strengths, so the flavour and the mg per pouch work best as separate decisions. The question of Which Apres flavour is best? has a page of its own, with every flavour placed in order.

Citrus and Dessert

Cactus Lime comes at 8.3mg and 11mg per pouch. Lemon Curd takes its name from the classic lemon dessert spread, and it sits on the shelf at 8.3mg, a name that would look perfectly at home beside a custard tart in any Lisbon bakery window.

Spritz and Cola

The spritz flavours suit the aperitif hour on a terrace in Cascais. Tangerine Spritz comes at 8.3mg and 11mg, while Hugo Spritz and Pink Spritz both sit at 11mg. Cola comes at 8.3mg and 11mg, for anyone who likes the name on the lid to say it all.

Menthol and Mochaccino

Menthol is the cool, classic Apres option at 8.3mg and 11mg per pouch. Mochaccino brings coffee and chocolate together at 11mg, for anyone who would rather keep the café flavour going long after the cup is empty.

How Do You Tell the Apres Lines Apart on the Lid?

Apres lines are told apart by the strength label and the row of dots on the lid, with the Normal, Extra Strong and Hypèr Strong lines covering 4.4mg, 8.3mg and 11mg per pouch on our shelf in Portugal. The wider Apres range is organised into Zero, Mini, Normal, Extra Strong and Hypèr Strong, and the 5.5mg limited edition sits alongside that ladder as a collaboration can.

The labels are the brand's own words, and they do not map neatly onto our scale. An Apres Extra Strong can at 8.3mg is a Medium on The Snus Life scale, and so is a Hypèr Strong can at 11mg. But, the mg per pouch never changes its meaning, so it stays the steadiest reference whenever a label and a scale seem to point in different directions. The way each line fits into the range is set out in What are the Apres lines?.

Every standard Apres can is white with a coloured ring, the word Après set in a serif type, and a number written as N° above it: N°4 is Cola, N°13 is Mochaccino and N°15 is Hugo Spritz. That number works the way a squad number does on a football shirt at a match in Porto, telling you who is who without saying anything about pace. Strength lives elsewhere on the Apres lid, in the row of small dots at the edge. The Extra Strong cans add a small black tab, and the 11mg cans carry a red HYPÈR STRONG banner with five dots, with HYPÈR repeated around the rim.

Where Can You Get Apres in Portugal?

Apres is available online at The Snus Life, and we deliver to Portugal. We deliver to Lisbon, Porto and the Algarve, and we deliver to Madeira as well. Orders are for adults aged 18 and over. Choosing by mg per pouch first and flavour second keeps an Apres order quick, since every can on the Portuguese shelf sits together in one collection. The practical side of ordering is covered in Where can you buy Apres in Portugal?.

How Does the Apres Range Climb From 4.4mg to 11mg?

The Apres range climbs from 4.4mg and 5.5mg at the light end, through a broad middle at 8.3mg, to its largest group of flavours at 11mg per pouch. Several flavours appear on more than one rung, which lets a shopper in Portugal step up in strength without giving up a favourite taste.

At 4.4mg and 5.5mg per Pouch

Apres Blueberry 4.4mg is the Normal line can and the lowest strength Apres on our shelf in Portugal, with the same berry flavour returning at 11mg. Apres Limoncello Dicapri Limited Edition 5.5mg is the collaboration can, its lid reading LIMITED COLLABORATION at the bottom, a long way from the Algarve in name yet entirely at home on a summer evening in Lagos.

At 8.3mg per Pouch

Apres Appletini 8.3mg and Apres Ice Tea Peach 8.3mg lead the Medium group, and Ice Tea Peach also comes at 11mg. The rest of the Apres 8.3mg group is Apres Cactus Lime 8.3mg, Apres Cola 8.3mg, Apres Lemon Curd 8.3mg, Apres Menthol 8.3mg and Apres Tangerine Spritz 8.3mg, all of them Medium on The Snus Life scale.

At 11mg per Pouch

Apres Banana 11mg joins Hugo Spritz, Mochaccino and Pink Spritz as the flavours found on our Portuguese shelf only at 11mg. The other Apres 11mg cans repeat flavours from lower down the ladder, namely Blueberry, Cactus Lime, Cola, Ice Tea Peach, Menthol and Tangerine Spritz.

Once the mg per pouch and the flavour are settled, you can buy snus across every brand we carry, or return to snus to compare Apres with the rest of the shelf.