Snu Lines Explained: Four Snus Strengths for Sweden

The Snu lines are four strengths of one brand, and on our Sweden shelf they read Low at 9mg, Medium at 12mg, High at 18mg and Xtra High at 45mg per pouch. Low, Medium and High form the core of the Snu snus range, while Xtra High sits above them with five flavours, one of which, Black Ice, belongs to that line alone. Across the four lines there are 32 cans, so the line name is the quickest way to narrow the shelf before flavour enters the conversation.

The pistes at Åre are a fair way to picture it. One mountain carries green, blue, red and black runs, and the colour on the sign tells a skier how steep the slope will be, rather than how the snow will feel underfoot. The Snu lines follow the same logic on our shelf, because the flavour names stay recognisable from one line to the next while the line name tells you how much nicotine each pouch holds. So, a reader in Gothenburg weighing up two cans of Snu snus can settle the line first and leave the flavour for afterwards.

Each line also raises the same practical questions. The full ladder, can by can, is laid out under what strengths Snu comes in, and timing is simple: a pouch is kept in for 30 to 60 minutes, depending on the user's preference, with more on that under how long a Snu lasts in Sweden. Placement and the very first pouch are explained in how to use Snu, and taste is ranked flavour by flavour under which Snu flavour is best.

For the brand itself, what Snu is gives the background, and where you can buy Snu in Sweden brings the shopping detail together. Our products are for adults aged 18+, and we deliver to Sweden.

How Many Lines Does Snu Have, and What Sits in Each One?

Snu has four lines, each named for a single nicotine figure per pouch, so the word on the can and the number beside it always agree. The flavours repeat across the lines rather than changing from one to the next, which is why the same name can turn up on four different cans in our Sweden range. Taking the lines in order, from the lowest figure to the highest, shows how the flavour list narrows as the strength climbs.

Low: Ten Flavours at 9mg per Pouch

Snu Low is the widest of the four lines on our Sweden shelf, carrying all ten core flavours at 9mg per pouch. Mint is represented by SNU Fresh Mint 9mg, and fruit takes up much of the rest, with SNU Watermelon 9mg, Grape, Strawberry Kiwi, Triple Mango and lemon & Lime among them. The cherry and drink flavours appear here too, through SNU Cherry Cola 9mg, SNU Wild Cherry 9mg, Tropical Punch and SNU Fizzy Energy 9mg, an energy drink flavour and the newest name in the range. Watermelon is found in Snu Low alone on our shelf, so this is the line to open for it.

Medium: Nine Flavours at 12mg per Pouch

Snu Medium carries nine of those ten flavours at 12mg per pouch, keeping every name from Low apart from Watermelon. Fresh Mint, Grape, Strawberry Kiwi, Triple Mango and lemon & Lime sit alongside Cherry Cola, Wild Cherry, Tropical Punch and Fizzy Energy. For a reader who already knows a flavour at 9mg, Snu Medium is the nearest step up, with the flavour name unchanged and a third more nicotine in every pouch.

High: Eight Flavours at 18mg per Pouch

Snu High holds eight flavours at 18mg per pouch, which is exactly double the Low figure. Fresh Mint and Watermelon both stay in the lower lines, so High is built around fruit, cherry and drinks: Grape, Strawberry Kiwi, Triple Mango, lemon & Lime, Cherry Cola, Wild Cherry, Tropical Punch and Fizzy Energy. It is the strongest of the three core lines, and the last stop before the jump to Xtra High.

Xtra High: Five Flavours at 45mg per Pouch

Snu Xtra High has five flavours at 45mg per pouch: Black Ice, Cherry Cola, Fizzy Energy, Tropical Punch and Wild Cherry. Four of those carry on from the core range, and Black Ice is the one flavour Snu keeps for Xtra High alone. Snu Xtra High is stated as 60mg per gram, which equals 45mg per pouch, so the per pouch figure of 45mg is the one to set beside 9mg, 12mg and 18mg.

Is Snu Low Really a Low Strength?

Snu Low is the lowest Snu line at 9mg per pouch, and on our strength scale it sits in the Medium band rather than in Light. The names Low, Medium and High describe positions within the brand's own range, while our bands describe positions across a Sweden shelf of snus that runs from 3mg to 150mg per pouch. Both readings are accurate, because they answer two different questions about the same can.

Strength names such as Low on one brand and Low on another brand can hold different amounts, just as a green run at Åre and a green run in Skåne differ in gradient, since each resort grades its runs against its own mountain. The figure per pouch is the one that travels between brands without changing its meaning, which is why our scale is built on it.

On that scale, Snu Low at 9mg and Snu Medium at 12mg both fall in the Medium band of 8 to 16mg, Snu High at 18mg lands in Strong at 16 to 25mg, and Snu Xtra High at 45mg sits in Extreme, at 25mg and over. So, when a Snu can is placed beside a can from another snus brand, compare 9mg with the other figure per pouch, rather than Low with whatever word the other tin uses.

How Big Is the Step From Snu High to Snu Xtra High?

The step from Snu High to Snu Xtra High is the largest in the range, since 45mg per pouch is two and a half times the 18mg in a High pouch. The other steps are gentler: Snu Medium at 12mg adds a third to Snu Low at 9mg, and Snu High at 18mg doubles it, so the three core lines climb in modest, even stages. Snu Xtra High then holds five times the nicotine of Low in every pouch, which places it firmly in the Extreme band on our scale.

The four flavours shared by High and Xtra High make the gap easy to see. Cherry Cola, Wild Cherry, Tropical Punch and Fizzy Energy each appear at 18mg and again at 45mg, with no Snu line between them, so moving from one to the other means going from 18mg to 45mg per pouch in a single move. As such, Xtra High is best read as a line of its own, suited to readers whose established preference already sits in the Extreme band, rather than as a fourth rung reached by habit.

How Do You Read the Gram Figure on a Snu Xtra High Can?

The gram figure for Snu Xtra High, 60mg per gram, is a concentration, and it turns into 45mg per pouch once you scale it by what a single pouch weighs. Milligrams per gram describe how much nicotine is packed into each gram of pouch material. Milligrams per pouch describe how much sits in the single pouch you actually use, and that is the number to compare across lines and brands.

The three core lines are named by their per pouch figures, so Snu Low, Medium and High need no conversion at all. Xtra High is the one line the brand states per gram, at 60mg per gram, and the same pouch holds 45mg. Our strength scale uses the per pouch figure throughout, which keeps 45mg on equal terms with 18mg, 12mg and 9mg.

The working is the same on any can in our Sweden range: take the mg per gram figure and scale it by the weight of a single pouch, in grams, to reach mg per pouch. Snu Xtra High is the worked example, with 60mg per gram giving 45mg per pouch. Where a can gives the per pouch figure directly, as the core Snu lines do, use it exactly as stated.

Which Snu Flavours Come in More Than One Strength?

Four Snu flavours come in all four strengths, four more run through the three core lines, and three appear in one or two lines only. Grouping them this way is useful for anyone who wants to keep a favourite taste while changing the figure per pouch.

Cherry Cola, Wild Cherry, Tropical Punch and Fizzy Energy

Cherry Cola, Wild Cherry, Tropical Punch and Fizzy Energy come in Low, Medium, High and Xtra High on our Sweden shelf, at 9mg, 12mg, 18mg and 45mg per pouch. They are the flavours for a reader who wants to hold one taste steady while the strength moves, whether that movement runs upward or back down again. Cherry Cola and Wild Cherry give two different takes on cherry, Tropical Punch brings the fruit punch idea, and Fizzy Energy carries its energy drink character into every line.

Grape, Strawberry Kiwi, Triple Mango and lemon & Lime

Grape, Strawberry Kiwi, Triple Mango and lemon & Lime run through the core range at 9mg, 12mg and 18mg per pouch, leaving Xtra High to the cherry and drink flavours. Between them they cover the fruit side of Snu: grape on its own, the strawberry and kiwi pairing, a triple helping of mango, and the citrus of lemon and lime. A reader in Uppsala who settles on Strawberry Kiwi at 9mg, for instance, can follow it up to 12mg and then 18mg without learning a new name.

Fresh Mint, Watermelon and Black Ice

Fresh Mint comes at 9mg and 12mg, Watermelon at 9mg, and Black Ice at 45mg. Fresh Mint is the one flavour in the range named for mint, Watermelon belongs to the Low line on our shelf in Sweden, and Black Ice gives Xtra High a flavour of its own. A reader who wants any of these three lets the flavour choose the line, which neatly reverses the usual order of choosing.

Which Snu Line Suits a First Can in Sweden?

Low, at 9mg per pouch, is the lowest Snu figure and carries the widest choice of flavours, ten in all, which makes it a clear place to begin in Sweden. Starting there puts ten flavours side by side at a single strength, which keeps the comparison about taste alone. Once a favourite emerges, the other lines show where that same flavour can go next.

A reader who already has an established figure per pouch can go straight to the matching line. Someone in Stockholm whose usual pouch sits at 12mg will find that number on Snu Medium, and someone whose preference is 18mg will find it on Snu High. The line name then works as shorthand, and the flavour becomes the only decision left to make in front of the shelf.

Each Snu lid carries a scented patch marked "Rub here to smell the flavour", so a flavour can be tried by nose before the can is ever opened. With the nicotine per pouch settled first, the patch makes the flavour choice a quick one, whichever of the four lines it sits in.

How Do the Snu Lines Compare With the Rest of Our Sweden Range?

The Snu lines cover three of the four bands on our strength scale, Medium, Strong and Extreme, and leave the Light band to other brands on the shelf. Our Sweden range as a whole runs from 3mg to 150mg per pouch, so Snu reaches from just above Light to well into Extreme, with the core lines gathered in the middle of the ladder.

A single Snu flavour, Cherry Cola for instance, can stay exactly the same from Snu Medium at 12mg in the Medium band to Snu Xtra High at 45mg in the Extreme band, with only the line name changing on the can. For a shopper in Lund or Malmö comparing Snu with other snus at the same figures, it is simple to shop nicotine pouches across the full shelf and line them up by mg per pouch, or to start from the front page of our snus range and work inwards.

For a wider look at how mint and fruit compare across brands, there is also a piece on favourite mint and fruit flavours on our blog.