Phiz

PHIZ runs a two rung ladder and every flavour is on both rungs. 6mg per pouch is the entry, 12mg per pouch is the top, and there is nothing in between. Unusual and deliberate. Most brands hedge with a middle strength for the buyer who cannot decide. PHIZ makes you decide, then makes the decision easy by holding the two rungs a proper distance apart.

The 6mg PHIZ lands roughly where a Nordic Spirit Mellow sits. The 12mg PHIZ lands roughly where a Killa daily sits. A useful pair, and the gap between them is wide enough that swapping from one to the other feels like a different pouch. Both rungs behave the same way in the mouth because the format is Mini Dry throughout. Same release, same discretion, same twenty to thirty minute session. The only thing that changes is the number.

PHIZ is dry and Mini, and both things shape the curve before flavour or strength do. Load one and the pouch settles under the lip almost instantly, wets in the first minute, and gives up nicotine at three to five minutes. Faster than a moist Swedish original portion at the same strength, slower than a hard extra strong slim like Garant. Middle of the pack for onset, and the peak follows tight behind.

The peak on the 12mg arrives at roughly five to eight minutes, feels present without ever getting sharp, and holds a plateau for the bulk of the session. On the 6mg the same shape is there but scaled down, more warm background hum than actual peak. Both flavours and the mint ride the same curve because the format is doing the work.

Session length is the honest window. Twenty to thirty minutes of real flavour and nicotine release, then a short tail. Dry pouches release fast and run out sooner than moist ones. Pull the PHIZ when the flavour starts to flatten rather than trying to squeeze another twenty minutes. Nothing left by then.

Paper against reality. The 6mg reads close to 6mg, maybe a touch under because the format is small enough to hide from you. The 12mg reads about 12mg, no more and no less, and does not carry the extra kick a strong dry slim like Killa does. Not a fault, a Mini decision. What was on the tin, in the mouth.

PHIZ makes three flavours. A tropical fruit blend, a dark cherry, and a straight peppermint. Every one is offered at both strengths, so the list is short but the choice on it is real. A range this small only survives if every flavour on it holds its own weight. Nowhere for a weak one to hide.

The full PHIZ range with category, format and strength. Three flavours each offered at 6mg and 12mg gives six real variants rather than ten. Not a list padded with sub SKUs to look bigger. The whole brand on our shelf.

PHIZ pouches are Mini Dry throughout. Smaller footprint than a slim, drier material, and a build that goes almost invisible under the top lip within seconds. Tobacco free, all white, standard tobacco free composition of plant fibre, food grade flavourings, gum base, salt and nicotine. Nothing exotic. The interest is in the format, not the recipe.

The Mini choice matters more than most brands make of it. It sits closer to the gum, is easier to hide, and works for anyone who ever fiddled with a slim because it felt too obvious. Dry material does not swell, does not bruise the gum if you rotate placement, does not drip the way a wet slim will. Cleaner ride, shorter one. The trade off with Dry everywhere.

The honest downside. A Mini Dry runs out sooner than a moist slim and feels lighter in the mouth all session. Fine if you wanted discretion. A problem if you wanted presence. Try one can of the 12mg before committing, if you are new to Mini Dry. Some people never go back to slim. Others cannot get on with them at all.

PHIZ is easiest to place next to the small format and mid strength brands we range. Nordic Spirit opens at 6mg and tops at 11mg per pouch, the closest on strength, though it is a wider slim range with more mints. Velo runs a proper slim ladder up to 17mg, so PHIZ sits inside Velo on numbers but wins on Mini format. Killa is single strength at 13.2mg in slim, close to the 12mg PHIZ on paper but harder in the mouth. Fumi is the other Mini brand we carry, gentler at 4mg standard, and closest to PHIZ on format.

Verdict. PHIZ is the most compact honest fork we sell. Three flavours, one format, two real strengths, every variant offered at every strength. Want more flavours in the same discreet format, Fumi is deeper. Want more strength in the same taste family, Killa or Pablo will take you higher. Want a Mini Dry with a real 12mg option in the flavour you like, PHIZ owns that slot cleanly.

PHIZ is forgiving to load and quick to release, but a Mini Dry pouch behaves differently to a slim moist one and a couple of habits get more out of it.

PHIZ is not a brand you stumble into on a UK counter. Not on a petrol station display, not on a convenience shelf, not on a supermarket end cap. The Mini Dry format is a specialist choice inside a specialist category and the brand has kept distribution narrow. Online is the format, not the compromise.

We carry all six SKUs across the range and rotate cans fast because a small catalogue with a settled buyer moves through the shelf in a predictable pattern. Dry pouches keep well but are not immune to bad storage, so we keep them at temperature. Same day dispatch on orders placed before 2pm.