←

By Beth AshworthUpdated 9 November 202610 min read

77 Snus Strengths and mg Levels in Australia

Key takeaways

  • 77 snus on our Australian shelf comes in 5.2mg, 10.4mg, 15.6mg and 20mg per pouch.
  • Light holds 5.2mg, Medium holds both 10.4mg and 15.6mg, and Strong holds 20mg on our scale.
  • A concentration in mg per gram only becomes a per pouch figure once it is scaled by the weight of one pouch.
  • The standard cola and vanilla flavour is offered at three levels, 5.2mg, 10.4mg and 15.6mg, with a separate 20mg Ghost Mini version.

77 snus comes in four strengths on our Australian shelf: 5.2mg, 10.4mg, 15.6mg and 20mg per pouch. On our scale, those sit in Light, Medium, Medium and Strong respectively.

We deliver to Australia. Everything we sell is meant for adults of 18 and over.

77 snus strength chart for Australia
Nicotine per pouchOur strength categoryFlavour and line choices
5.2mgLightCola combinations, fruit, mint, fruit with mint and Valtteri Bottas Arctic Berry
10.4mgMediumMint, fruit, cola combinations, vanilla combinations, Salted Caramel, Sour Bliss, Pink Punch and VB options
15.6mgMediumCola & Cherry, Cola & Vanilla, Fresh Mint, Ice Mint, Raspberry Ice and Watermelon Ice
20mgStrongGhost, Ghost Mini and VB options

What Do the 77 Strengths Mean on Our Scale?

The 77 strengths run from Light at 5.2mg per pouch to Strong at 20mg per pouch, with two separate choices inside Medium. Our Light category covers 1 to 8mg, Medium covers 8 to 16mg, Strong covers 16 to 25mg, and Extreme starts at 25mg. The exact per pouch figure gives each 77 option its position, so both 10.4mg and 15.6mg belong in Medium even though they contain different amounts of nicotine.

Treat the category as a shelf sign and the mg figure as the product detail. Anyone in Australia who has read a supermarket label knows the difference between the per 100 g column and the per serve column, and a snus label rewards the same habit of checking which measurement is being quoted. Read the wording beside the figure before comparing cans. That keeps the comparison useful whether you are browsing from Sydney, Melbourne or Brisbane, because the amount in an individual pouch is the reference that stays the same.

Strength is also a separate question from time. How long a pouch stays in depends on the user's preference, and How long does a 77 last? takes the duration question in full. Choose the nicotine content as its own detail rather than letting session length stand in for the stated amount.

The 77 range is a large part of what we stock for Australia, with 50 products in stock under that name. Across the whole shop there are 557 products in stock, running from 3mg to 150mg per pouch, so the four 77 levels cover only the lower and middle part of that wider span, topping out in Strong.

How Do You Read the mg Figure Before Choosing 77?

Read the figure as nicotine per pouch when comparing the 77 snus products listed here, because each strength describes one individual portion. The flavour name identifies the option, while the mg figure tells you its nicotine content. Those details belong together when selecting a can, but they answer different questions. Knowing that you want cola and vanilla still leaves the strength to decide, just as knowing your preferred mg leaves the flavour open.

Placement is a separate consideration, and How do you use 77? answers the practical question about using a pouch. For a strength comparison, keep your attention on the complete product name and its stated mg per pouch. A familiar flavour name can appear at another nicotine level, so recognising the flavour is only part of identifying the product you intend to choose.

Once the nicotine content is settled, Which 77 flavour is best? is the next question for readers comparing tastes. The range also has names that mark out particular groups of products, and What are the 77 lines? explains that part of the shelf. Neither a flavour name nor a line name replaces the nicotine figure printed alongside it.

How Do mg per Gram and mg per Pouch Differ?

The two figures answer different questions. A mg per gram number is a concentration: it says how much nicotine is held in each gram of the pouch filling. A mg per pouch number is the quantity in the single pouch you actually use. Moving from the first to the second means scaling the concentration by what one pouch weighs, and both values have to come from the same product. A concentration quoted alone cannot give you a pouch figure, because the weight is the missing half of the sum.

Our listings do that work for you and state mg per pouch directly, which is why 77 reads 5.2mg, 10.4mg, 15.6mg and 20mg. If you come across a label elsewhere that gives only a concentration, convert it to a per pouch amount before placing it against our scale of Light, Medium, Strong and Extreme. Otherwise a large-looking number can sit in a lower category than you expect, or the reverse.

When comparing snus in Australia, start by finding the measurement basis rather than choosing whichever figure appears most prominently on the tin. Matching per pouch figures gives you a common reference across cans. If you are also sorting out the product terminology, What is 77? answers the broader question about the range. Keep the ingredient description, the flavour and the nicotine measurement as three distinct pieces of information when reading a product listing.

The per pouch figure is also what you carry into a repeat order. Where can you buy 77 in Australia? covers the buying question, while the strength chart above gives the nicotine amount for each level on our Australian shelf. Establish the per pouch figure first, then check the complete name of the flavour and line you want.

What Can You Pick From at the Lightest 5.2mg Level?

Our Light category holds the whole 5.2mg group, which spans cola pairings, fruit, mint and an Arctic Berry choice. 77 Cola & Cherry 5.2mg and 77 Cola & Vanilla 5.2mg put those two cola pairings at the same nicotine content. 77 Forest Fruits 5.2mg offers another flavour choice at 5.2mg. Comparing these cans is therefore a flavour decision with the nicotine amount held steady.

Which 77 Mint and Melon Options Contain 5.2mg?

77 Fresh Mint 5.2mg, 77 Ice Mint 5.2mg and 77 Peppermint 5.2mg share the same stated nicotine content of 5.2mg per pouch. 77 Melon & Mint 5.2mg adds a named fruit pairing at that figure. Choose between these descriptions according to the flavour you want, and keep 5.2mg as the common strength reference. The words Fresh, Ice and Peppermint identify different products rather than different amounts of nicotine.

Which 77 Raspberry and Berry Options Come in 5.2mg?

77 Raspberry Ice 5.2mg, 77 Raspberry Vanilla 5.2mg, 77 Watermelon Ice 5.2mg and 77 Valtteri Bottas Arctic Berry 5.2mg complete the 5.2mg group. Raspberry Ice and Raspberry Vanilla make the distinction easy to read: raspberry appears in both names, with a different accompanying flavour. For an Australian reader already choosing 5.2mg snus, those names narrow the flavour choice without changing the stated nicotine content.

What Is on Offer at 10.4mg?

The 10.4mg level brings together mint, fruit, cola, vanilla combinations and other named flavours within our Medium category. Its shared nicotine content allows a comparison across a broad set of flavour descriptions. For a reader in Perth who already chooses 10.4mg snus, or a reader in Adelaide making the same comparison, the useful starting point is the exact figure. The flavour can then be selected without treating every different name as a different strength.

Which 77 Mint and Fruit Options Contain 10.4mg?

77 Fresh Mint 10.4mg, 77 Ice Mint 10.4mg, 77 Freeze Mint 10.4mg and 77 Peppermint 10.4mg all contain 10.4mg per pouch. The same amount appears in 77 Apple Mint 10.4mg and 77 Peach & Mint 10.4mg. Among the fruit names with Ice, the choices include 77 Blackcurrant Ice 10.4mg, 77 Blueberry Ice 10.4mg, 77 Grape Ice 10.4mg, 77 Raspberry Ice 10.4mg and 77 Watermelon Ice 10.4mg.

Which Other 77 Flavours Come in 10.4mg?

77 Cola & Cherry 10.4mg, 77 Cola & Vanilla 10.4mg and 77 Cola Ice 10.4mg share the same Medium strength. Further choices are 77 Forest Fruits 10.4mg, 77 Blueberry Vanilla Banana 10.4mg, 77 Raspberry Vanilla 10.4mg, 77 Pink Punch 10.4mg, 77 Salted Caramel 10.4mg, 77 Sour Bliss 10.4mg and 77 Strawberry 10.4mg. The 10.4mg group also includes 77 VB Arctic Mint 10.4mg, 77 VB Spearmint 10.4mg and 77 Valtteri Bottas Arctic Berry 10.4mg. Read each complete name alongside the mg figure when choosing between them.

Where Does 15.6mg Sit in the 77 Range?

77 at 15.6mg sits in our Medium category, above the 10.4mg options by nicotine content per pouch. The available flavours are 77 Cola & Cherry 15.6mg, 77 Cola & Vanilla 15.6mg, 77 Fresh Mint 15.6mg, 77 Ice Mint 15.6mg, 77 Raspberry Ice 15.6mg and 77 Watermelon Ice 15.6mg. Each product name states its exact amount, which makes the 15.6mg cans easy to tell apart from their namesakes.

77 Cola & Cherry, Cola & Vanilla, Fresh Mint, Ice Mint, Raspberry Ice and Watermelon Ice each come in 5.2mg, 10.4mg and 15.6mg per pouch. That overlap lets you compare nicotine content while keeping the named flavour consistent, which helps when you already know which flavour you want. Search for the complete name with its mg figure, rather than relying on the flavour alone to identify the can.

The gap between 10.4mg and 15.6mg also shows why the category and the exact figure both matter. Medium contains more than one 77 strength, so the word alone leaves the choice unresolved. For a repeat order of snus in Australia, whether it is going to Brisbane or anywhere else we deliver, keep the full product name and nicotine amount together. That gives you a precise reference when browsing the shelf again, even when several cans share a flavour you recognise.

Which 77 Snus Cans Carry 20mg in Each Pouch?

The 20mg products include Ghost and VB options, and they sit in our Strong category. Four Ghost cans sit here: Original, Mango, Cola Ice and Bubblegum, each named with its strength, for example 77 Ghost Original 20mg. Alongside them are 77 Ghost Mini Cola & Vanilla 20mg and 77 Ghost Mini Watermelon Ice 20mg. Each contains the same stated amount per pouch despite the different names.

77 VB Arctic Mint, 77 VB Spearmint and 77 Valtteri Bottas Arctic Berry each contain 20mg per pouch and sit in our Strong category. Arctic Mint, Spearmint and Arctic Berry also appear in the range at 10.4mg. Check the nicotine figure when selecting between those versions, especially if the familiar flavour name is what first draws your attention. The line and flavour identify the option, and the mg figure establishes its nicotine content.

Mini appears in some of the 20mg names, a useful reminder to read format wording separately from strength. The named Mini options here still contain 20mg per pouch. For readers comparing 77 snus from Melbourne or elsewhere in Australia, the same method applies: identify the product, read the per pouch amount and then consider the format. The exact nicotine figure remains the basis for placing the can on our strength scale.

How Do You Choose Between the Four 77 Strengths?

Choose between the four 77 strengths by matching the nicotine content you already select, then narrowing the options by flavour and product name. At 5.2mg, 77 sits in Light; at 10.4mg and 15.6mg, it sits in Medium; at 20mg, it sits in Strong. Those categories organise the choices, while the precise amount identifies the strength you are selecting. A larger figure is a different nicotine content rather than a reason to change your preference.

If you are comparing flavours, hold the mg figure steady wherever the options allow it. If you are comparing nicotine levels, use a shared flavour name such as 77 Cola & Vanilla as your reference and check the complete product details. That keeps the choice tied to something specific, such as Cola & Vanilla at your preferred amount, rather than an unexplained strength word. It also makes a shortlist easier to revisit when choosing snus for an Australian order.

When you are ready to buy snus, check the full name and mg per pouch together before selecting the can. For a broader browse, the snus range puts other brands and flavours within reach. Keep your chosen nicotine content as the reference, then look for the flavour you actually want, whether that is mint, a cola combination or one of the named fruit options.

FAQ

Questions about 77

What strengths does 77 snus come in for Australia?

Our Australian shelf has 77 snus at 5.2mg, 10.4mg, 15.6mg and 20mg per pouch.

What is the lowest 77 strength on your Australian shelf?

The lowest 77 strength on our Australian shelf is 5.2mg per pouch, which sits in our Light category.

Is 77 at 15.6mg Medium or Strong on your scale?

77 at 15.6mg per pouch sits in our Medium category, which covers 8 to 16mg.

Does 77 Ghost Mini contain 20mg per pouch?

Yes, 77 Ghost Mini Cola & Vanilla and 77 Ghost Mini Watermelon Ice each contain 20mg per pouch.

Can you pick the strength of the cola and vanilla 77?

Yes. On our Australian shelf the standard cola and vanilla flavour is stocked at 5.2mg, 10.4mg and 15.6mg per pouch, while the Ghost Mini version of it carries 20mg per pouch.

Do you deliver 77 snus to Australia?

We deliver to Australia. Everything we sell is meant for adults of 18 and over.

Explore

Explore 77

‹ Back to 77