What Is Apres? A Guide to Apres Nicotine Pouches in the US

Apres is a Swedish brand of tobacco free nicotine pouches, made by Après Nicotine AB, which describes itself as a young company from Stockholm, Sweden. In the US, our shelf of Apres nicotine pouches holds 19 cans running from 4.4mg to 11mg per pouch, in flavors that stretch from cola to a pink spritz. For adults 21 and over.

Reading an Apres can is a lot like pulling up to a gas pump in Texas, where the sign on the canopy gets you off the highway and the octane number decides which nozzle you lift. So, the table below sets out the Apres strength steps first, and the sections after it cover who makes the brand, what sits inside each pouch, how the flavors line up and how to read the lid.

Who Makes Apres Nicotine Pouches?

Apres nicotine pouches are made by Après Nicotine AB, a Swedish company registered in November 2020, which operates the brand's website and owns its trade marks and product names. Its registered purpose covers developing, producing, marketing and selling nicotine products, so the company behind the lid is set up around nicotine pouches from its first line of paperwork.

The brand dates its first launch to 2021, when its cans arrived in the Swedish market, and says they are now sold in several countries, both in stores and online. Its stated aim is innovative flavors across different formats and nicotine strengths. That aim is easy to spot on the US shelf, where a can named after a coffee order sits beside one named after a cocktail, and where the strength climbs in clear steps. In other words, Apres is a young Stockholm brand built around flavor, with the figure per pouch printed plainly enough to shop by.

Do Apres Nicotine Pouches Contain Tobacco?

No, Apres nicotine pouches contain nicotine but no tobacco, and the brand describes its whole range as tobacco free. In place of ground leaf, each pouch holds a short list of ingredients that the maker prints on its product pages.

That printed ingredient list reads: filler (E460), water, plant fiber, thickener (E401), flavorings, stabilizer (E415), salt, acidity adjuster (E501), nicotine and sweetener (E950). The maker also says the pouches contain sweeteners and that all ingredients are food approved. Read against that list, the difference between two Apres cans comes down mostly to the flavoring and the nicotine per pouch.

The acidity adjuster is there to tune pH, which is one of the quiet reasons two pouches with the same figure can feel different in use. The maker also says the can itself is made from recyclable plastic, which is a small detail worth knowing before a can ends up in a kitchen drawer or a truck cab.

How Strong Are Apres Pouches in mg?

Apres pouches on the US shelf come in four strengths: 4.4mg, 5.5mg, 8.3mg and 11mg per pouch. On our scale, which runs Light from 1 to 8mg and Medium from 8 to 16mg, the 4.4mg and 5.5mg cans count as Light, while the 8.3mg and 11mg cans count as Medium. A fuller breakdown of every Apres strength in mg sets each can against that scale.

The maker groups its range under names of its own: Zero, Mini, Normal, Extra Strong and Hypèr Strong. Apres Normal is the 4.4mg step, Apres Extra Strong is the 8.3mg step and Apres Hypèr Strong is the 11mg step, with a limited collaboration edition sitting between the first two at 5.5mg. Every Hypèr Strong can on the US shelf carries 11mg per pouch, whichever flavor is printed on the lid, so a buyer asking how strong Apres Hypèr Strong is gets the same answer from every can in that line.

In a country where the best known pouch brands are sold in familiar numbered strengths, a shopper from New York to Los Angeles can treat the Apres figures the same way: read the number per pouch, then pick the flavor. The 8.3mg and 11mg steps hold most of the shelf, so that is where the choice of flavor gets widest.

What Does mg per Gram Mean on an Apres Can?

The figure in mg per gram states nicotine by weight of filling, while the figure in mg per pouch states what a single pouch holds, so the two answer different questions. The maker prints nicotine per gram on its product pages: Apres Normal at 8 mg/g, Apres Extra Strong at 15 mg/g and Apres Hypèr Strong at 20 mg/g.

To convert, take the mg per gram figure and multiply it by how many grams one pouch weighs; the answer is the nicotine in a single pouch. Two pouches with the same concentration differ in total nicotine if their weights differ, so a listing that gives only mg per gram can sit well away from our per pouch figures for the same can.

The weight printed on a standard Apres can is 11 g, and a Mini can is 8 g. Those grams describe the whole can, so treat them as a third number, apart from the concentration and from the nicotine in one pouch. Every figure on our US shelf is given per pouch, so the cans compare like for like, from Apres Blueberry 4.4mg up to Apres Banana 11mg.

How Long Should an Apres Pouch Stay Under Your Lip?

An Apres pouch is kept in for 30 to 60 minutes, depending on the user's preference, and that window applies to the 4.4mg cans and the 11mg cans alike. Where a session lands inside it is personal, and the guide to how long an Apres pouch lasts takes that question further.

Over a session, a pouch follows a familiar shape. The flavor and nicotine build as the pouch takes up moisture, hold steady for a stretch, then taper off. The whole window is roughly the length of two episodes of a network sitcom watched back to back, which makes it easy to picture before the first pouch goes in. Strength and flavor both color how that time feels, so the same window can suit a short break between meetings or a longer stretch at a desk in a Chicago office tower.

How Do You Use Apres Nicotine Pouches?

To use Apres nicotine pouches, place one pouch between the upper lip and gum, leave it there for 30 to 60 minutes, then take it out and throw it away. The guide to using Apres pouches walks through the first pouch in more detail.

The pouch does its work sitting still, so there is nothing to chew and nothing to swallow. Tobacco free pouches use the same under the lip routine as other oral products, but the filling is plant fiber and added nicotine, so the routine is the only thing they share.

Because the figure per pouch is printed on every listing, the practical step before the first pouch is to read it. Check the unit, check whether it is mg per pouch or mg per gram, and then let flavor settle the rest.

What Flavors Does Apres Make?

Apres makes drink, fruit, dessert and menthol flavors, and on the US shelf they run from Apres Cola 8.3mg and Apres Ice Tea Peach 8.3mg to Apres Hugo Spritz 11mg, Apres Pink Spritz 11mg and Apres Mochaccino 11mg. A side by side look at how every Apres flavor ranks puts the whole list in order, from the best down.

Drinks and Spritzes

The drinks family is the largest in the range. Apres Ice Tea Peach 8.3mg takes its lead from peach iced tea, the kind poured over ice on a porch in Georgia, while Apres Cola 8.3mg and Apres Cola 11mg keep to a straight cola. Apres Mochaccino 11mg follows the coffee order handed through a drive through window in Seattle. The spritzes bring a brighter note: Apres Hugo Spritz 11mg, Apres Pink Spritz 11mg and Apres Tangerine Spritz 8.3mg all sit in the line, a set that suits a patio table in Miami as neatly as any.

Fruit and Dessert

The fruit cans include Apres Cactus Lime 8.3mg and Apres Cactus Lime 11mg, alongside banana and blueberry. Dessert arrives through lemon curd and the limoncello edition, both of which take citrus in a sweeter direction.

Menthol

Apres Menthol is offered at 8.3mg and 11mg per pouch. It is one of six flavors on the US shelf offered at two strengths, alongside blueberry, cactus lime, cola, ice tea peach and tangerine spritz, so for each of those the choice can come down to the figure per pouch alone.

What Do the Numbers and Markings on an Apres Lid Mean?

The number written N° above the Apres name is the flavor's number, so a lid reads N°4 for Apres Cola, N°13 for Apres Mochaccino and N°15 for Apres Hugo Spritz, while the strength shows in the tabs, banners and dots. A standard can is white with a colored ring, the brand name set in a serif type and the flavor printed in capitals beneath it, with the words nicotine pouches below.

A row of small dots at the edge of the lid marks strength. Extra Strong cans add a small black tab with the words Extra Strong, and Hypèr Strong cans carry a red Hypèr Strong banner with five dots, with the word Hypèr repeated around the rim. The limited collaboration edition prints the words Limited Collaboration along the bottom of its lid.

Those markings make the lines easy to tell apart at a glance, much as a red stop sign reads from the end of a block long before the letters do. A closer look at the Apres lines and what separates them runs through Normal, Extra Strong and Hypèr Strong one at a time.

Where Can You Buy Apres in the US?

Apres nicotine pouches can be ordered online from our US shelf, and we deliver to the US. The guide to buying Apres in the US sets out the ordering side in full.

Shopping online keeps the strength choice simple, since every listing shows the flavor and the figure per pouch together. A buyer in Houston deciding between Apres Cola 8.3mg and Apres Cola 11mg can compare both on one screen, and the same screen works for a shopper in Florida or California weighing a Normal can against a Hypèr Strong one. We deliver to Texas, Florida and California alike, so the choice stays about flavor and strength.

Which Apres Cans Sit at Each Strength?

At 4.4mg the US shelf holds Apres Blueberry 4.4mg, and at 5.5mg it holds Apres Limoncello Dicapri Limited Edition 5.5mg, the two Light cans in the range, while every other can sits at 8.3mg or 11mg.

Light: 4.4mg and 5.5mg

Apres Blueberry 4.4mg is the Normal can, and Apres Limoncello Dicapri Limited Edition 5.5mg is the limited collaboration, a step above it on the scale.

Medium: 8.3mg

The 8.3mg step is the busiest middle ground in the range. It holds Apres Appletini 8.3mg, Apres Lemon Curd 8.3mg and Apres Menthol 8.3mg, together with Apres Cactus Lime 8.3mg, Apres Cola 8.3mg, Apres Ice Tea Peach 8.3mg and Apres Tangerine Spritz 8.3mg.

Medium: 11mg

The 11mg step carries Apres Banana 11mg, plus Apres Blueberry 11mg, Apres Cactus Lime 11mg, Apres Cola 11mg, Apres Hugo Spritz 11mg, Apres Ice Tea Peach 11mg, Apres Menthol 11mg, Apres Mochaccino 11mg, Apres Pink Spritz 11mg and Apres Tangerine Spritz 11mg.

Once a strength step and a flavor are settled, the rest of the shelf is close at hand. Readers comparing Apres with other brands can shop nicotine pouches across every brand, or start from the full nicotine pouches range at The Snus Life.