Manchester has played a major role in the growth of nicotine pouches in the United Kingdom, with early uptake closely linked to their movement north from London. As Londoners regularly travelled to Manchester for work, study, and leisure, nicotine pouches naturally came with them. This steady flow helped introduce the products to new audiences and accelerated awareness across the city.
The football culture in Manchester further supported this rise. With a strong professional and grassroots football scene, players and supporters alike began adopting nicotine pouches as an alternative to smoking and vaping. As seen previously in London, habits formed at the professional level quickly influenced wider communities, helping nicotine pouches gain mainstream acceptance.
Manchester soon developed its own strong demand, driven by a preference for discreet nicotine use that fitted well with city life. The ability to enjoy nicotine without smoke or vapour appealed to commuters, nightlife crowds, and people working long hours across the city centre.
Today, Manchester is widely recognised as the second largest geographical market for nicotine pouch usage in the UK. As one of the country’s primary cities, it continues to play a key role in shaping national trends, with nicotine pouches now firmly established across Greater Manchester and beyond.