Killa sits at 16mg per gram, which lands at roughly 13.2mg of nicotine in each slim pouch. That puts it well clear of a shelf brand like Zyn and a long way below a 30mg Pablo, its stronger sibling from the same Danish maker. That is the paper version.
The real one bites harder. Killa runs moist, so the nicotine arrives fast, a clear lift inside a couple of minutes. Load a mint or an ice can and it feels sharper still, because the cold fools your senses into reading it as stronger. That first pouch of the morning, dry mouth and no food in you, can genuinely make you sit down for a second.
Sticking to one strength buys you something a spec sheet never will. Consistency. Every can behaves the same, so you learn the curve once and then choose purely on flavour. For a pouch you reach for all day, knowing exactly what you are getting beats a menu of tiers you would never touch.
Firm enough to keep you honest, level enough to see out a full day. That is why Killa became a rotation staple rather than a one off.