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77 Fresh Mint 5.2mg

Flavour: Fresh Mint

Strength: 5.2mg

Ways to buy: single can

VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.

Discreet packaging · 30-day returns on unopened cans

£499

Buy 5 and pay £3.33 a can

In stock

A can of 77 Fresh Mint 5.2mg

The mint 77 keeps simple, at 5.2mg

Every brand needs a plain mint and this is 77's: Fresh Mint at 5.2mg, the Light line can with two dots on the lid. 77 is made by Luna Corporate in Poland, and the maker describes this one as a refreshing mint flavour, which is about as plain as a description gets. It is not peppermint, not ice, not a dry mint. It is mint the way a packet of mints from the newsagent is mint. Here's the thing. That is exactly why people keep buying it.

Fresh, lightly cooling, and the same at the end

Pop one in and you get a clean, green mint that cools without stinging, like the first bite of a mint from the glovebox on a warm day. The cooling is light, more fresh than frosty, and it settles quickly into a steady, easy flavour that sits on the gum without asking for attention. The load holds the same note from first pouch to last, and the finish is clean with a faint sweetness that keeps it soft. Mint, done the easy way.

5.2mg a pouch and the rest of 77's climb

This can carries 5.2mg a pouch, and on our scale that is light, the band from 1mg to 8mg. In 77's range of four it is the bottom step: Light at 5.2mg, with Medium at 10.4mg and Strong at 15.6mg above it and the 20mg Ghost and VB Mini cans in mini pouches at the top. Twenty slim pouches to a can. Uptake is gentle and the curve stays low, which pairs well with a mint that is light itself. A small number for an easy can.

Nicotine
5.2mg a pouch
Pouch
Slim
Count
20 a can
Profile
Fresh mint

Who buys Fresh Mint, and where they go next

This is the can for people new to snus who want mint without the chill, and for regulars who keep a light mint on the desk for the afternoon. If the flavour is right but the number feels small, 77 Fresh Mint at 10.4mg is the same mint at Medium, three dots on the lid. Want more cold in it? 77 Ice Mint at 5.2mg is the frosty version in the same Light line. No messing about, both are on the shelf.

Written by Harry Lowe