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77 VB Arctic Mint 10.4mg
Flavour: VB Arctic Mint
Strength: 10.4mg
Ways to buy: single can
VIP: 10% off your second order, 20% from your fifth. Every order counts towards it.
Discreet packaging · 30-day returns on unopened cans
£499
Buy 5 and pay £3.33 a can
In stock
The VB edition's cold mint, three dots on the lid
Among the three VB cans at 10.4mg, Arctic Mint is the one for people who want their mint cold and clean. It belongs to 77's special edition, which the brand's maker, Luna Corporate, says it created with Valtteri Bottas, the motorsport star from Finland, in a partnership it dates to 2023, and it comes out of the same Polish factory as the rest of the range. The lid wears the VB mark and the head in profile, with three dots for the Medium strength. No fruit, no sweetness to speak of, no second flavour. Mint with a cold wind through it, and that is the whole pitch.
Crisp, cool and the same at the end as the start
The first pouch is sharp and bright, like stepping out of a warm pub into a January night. The cool spreads quickly across the gum and then settles into a clean, steady chill that holds for the whole load. It is a crisp mint rather than a sweet one, and that is what keeps it tidy. There is enough smoothness underneath that the sharpness never scratches. The finish is clean and cold. No messing about, start to finish.
10.4mg of nicotine, and the two Arctic Mint cans
Every slim pouch carries 10.4mg of nicotine, which sits in our medium band, 8mg to 16mg. That is the second of 77's four rungs. Arctic Mint comes at two of them: this Medium can, and the VB Mini at 20mg above it in a mini pouch. The 5.2mg Light and 15.6mg Strong rungs do not carry an Arctic Mint can, so the choice is here or the top. Uptake is quick for a mint and the curve is the everyday kind. Twenty slim pouches to a can. Cold mint at a sensible number.
- Nicotine
- 10.4mg a pouch
- Pouch
- Slim
- Count
- 20 a can
- Profile
- Cold, clean mint
Cold mint regulars, and the VB cans beside them
This is a can for the everyday snus user who picks a cold mint without a second thought, and for anyone who wants the Bottas edition without any fruit in it. Prefer a softer, sweeter mint? 77 VB Spearmint sits next to it at 10.4mg. Want fruit with the cool instead? 77 VB Arctic Berry is the third can in the line at the same number. Ready for more? The VB Mini Arctic Mint at 20mg is the top of this flavour. Give it a go.
Written by Harry Lowe