77 Snus Review: Flavours, Strengths and Where to Start

Somebody always asks for the cola float one. Not by its name, mind. They describe it: the cola with the vanilla in it, the one that tastes like a pudding. Nine times out of ten they mean a can of 77. People remember this brand by the flavour first and the number second.

77 is a Polish snus brand with a shelf that runs from 5.2mg to 20mg a pouch and a flavour list long enough to keep a regular busy for a season. There are fruits with a fresh mint twinge behind them, mints from gentle to frosty, colas, a salted caramel, a fruit punch and a run of cans made with a Formula 1 driver. Our 77 collection carries the lot. Here is the ladder, the flavour families, the special lines and the best first can for you.

Who Makes 77 Snus and What the Dots on the Lid Mean

77 comes out of Poland, made by Luna Corporate in a factory the company runs itself. One house makes every can, from the gentlest Light to the top of the Ghost line, so whatever the strength, a 77 tastes like a 77.

The cans keep things simple. Every lid carries a row of five dots, and the filled ones tell you the strength at a glance. Two dots is Light, three is Medium, four is Strong, and five filled dots means the 20mg cans at the very top. You learn it on the first can, like the colours on a Tube map.

Here's the thing. Pick a flavour, pick your dots, and the shelf does the rest.

The 77 Strength Ladder, From 5.2mg to 20mg

77 runs four rungs, and each one has a clear job. Light sits at 5.2mg a pouch, Medium at 10.4mg, Strong at 15.6mg, and the Ghost and VB Mini cans share the top rung at 20mg. The first three come in slim pouches, twenty to a can, and the 20mg cans use a smaller mini pouch.

Light is the easy door in. At 5.2mg the uptake is soft and the curve climbs gently, which gives the flavour plenty of room. 77 Watermelon Ice 5.2mg and 77 Cola & Vanilla 5.2mg are the two that most people reach for first on this rung.

Medium is the engine room, and it is where the widest choice of flavours lives. At 10.4mg the curve builds at an everyday pace. Strong at 15.6mg keeps the same slim pouch and the same flavours, with more behind each load. 77 Fresh Mint 15.6mg is a good example: the same clean mint as the Light can, a bigger number underneath.

The 20mg top rung is for regulars who want a 77 with more weight to it. Proper strength, same care on the flavour.

A handful of flavours run the full height of the ladder. Watermelon Ice and Cola & Vanilla appear on all four rungs, so you can climb one rung at a time without changing what you taste. Fair play to 77 for that.

77 Fruit Cans and That Fresh Mint Twinge

Fruit is the biggest corner of the 77 shelf, and it is where most people begin. The word to watch is Ice. On a 77 fruit can, Ice means the fruit comes first and a light fresh mint twinge follows behind it. Grape Ice, Blueberry Ice, Blackcurrant Ice, Raspberry Ice and Watermelon Ice all work this way. The fruit leads, the mint keeps it bright.

77 Grape Ice 10.4mg is the purple one from the juice carton, round and sweet, with the fresh lift arriving a beat later. Watermelon Ice is the pink middle of a slice straight from the fridge on a warm day.

Then there are the fruits with no mint at all. Strawberry, Forest Fruits and Pink Punch keep things warm and sweet. 77 Sour Bliss 10.4mg opens sharp, like the sour dusting on a fizzy sweet from the newsagent, and then rolls into something sweeter as the pouch settles.

The fruit cans are the friendliest way in. Pick the one you would grab from the ice lolly freezer.

77 Mints, From Fresh Through to Freeze

Mint at 77 comes in shades, and it pays to know which shade you are after. 77 Fresh Mint 5.2mg is the everyday green mint, the packet from the newsagent, cooling without any sting.

Ice Mint and Freeze Mint turn the thermostat down. On a mint can, Ice means a cool, clean mint, and 77 Freeze Mint 10.4mg takes that furthest, the cold arriving first like the air from a chest freezer and the mint filling in behind.

The VB cans add two more. VB Spearmint is leafy and rounded with the sugar kept well back, a fresh mint rather than a frozen one. 77 VB Arctic Mint 10.4mg is the brightest of the lot, like stepping out of a warm pub into a clear January night, and it holds that clean chill right through the load.

So: Fresh for easy, Ice for cool, Freeze for properly cold. Choose your weather and go.

Cola, Caramel and the 77 Pudding Shelf

This is the corner that gives 77 its reputation, and it makes salted caramel and a cola float look easy.

Cola & Vanilla is the fan favourite, cola with a scoop of vanilla melting into it, warm and sweet with nothing cold in the way. Cola & Cherry swaps the cream for dark fruit, and Cola Ice puts a fresh cool breath behind a glass of cola from the back of the fridge. Three colas, three moods.

77 Salted Caramel 10.4mg is the one regulars mention with a little reverence. It is the sauce on a sticky toffee pudding, buttery and golden, with a pinch of salt that keeps it balanced right through. Raspberry Vanilla is raspberries and cream at a summer fete, and Blueberry Vanilla Banana tastes like the thick last mouthful of a smoothie.

None of these use any cooling at all. Soft, sweet and warm, a lovely change of pace. If mint and fruit are your everyday cans, keep one of these in the drawer for the evening.

The Valtteri Bottas Cans and the 77 Ghost Line

The VB cans are made with Valtteri Bottas, the Formula 1 driver from Finland, and the lids carry his mark. The flavours are Arctic Berry, Arctic Mint and Spearmint. Arctic Berry is mixed forest berries with a mint twist, and it comes on three rungs: Light at 5.2mg, Medium at 10.4mg and a VB Mini at 20mg.

The Ghost line is 77's top rung, five dots and 20mg a pouch in a mini pouch. 77 Ghost Original 20mg is a clean, plain mint with the whole pouch to itself. 77 Ghost Mango 20mg is ripe mango on its own, soft and juicy. Bubblegum is Saturday morning pink gum, sweet and creamy, and Ghost Cola Ice brings the chilled cola up to the top number.

Two Ghost cans carry the Mini name on the lid, and both are flavours you will recognise from lower down. 77 Ghost Mini Watermelon Ice 20mg is the same watermelon with a mint twinge as the Light can, and Ghost Mini Cola & Vanilla is the cola float at full strength. A very neat way up.

Where to Begin With 77, and Where Regulars Settle

New to snus? Go Light and go for a flavour you already like. 77 Watermelon Ice 5.2mg is the easy fruit, 77 Cola & Vanilla 5.2mg is the easy sweet one, and 77 Fresh Mint 5.2mg is the easy mint. All three have stronger versions waiting.

Already a pouch user? Medium at 10.4mg is the sweet spot for most, and it is where the full spread of flavours opens up. Grape Ice, Salted Caramel, Sour Bliss and VB Arctic Mint are all strong first picks on this rung.

After more? Strong at 15.6mg keeps the slim pouch and the familiar flavours. And for those who already sit comfortably at the stronger end, the Ghost and VB Mini cans at 20mg are where many 77 regulars end up.

The real trick with 77 is the rotation. Most regulars keep a fruit, a mint and something sweet on the go and swap through the week. Give it a go.

Final Verdict

77 is a flavour brand through and through. Four clear rungs from 5.2mg to 20mg, dots on the lid so you always know where you are, and a shelf that covers fruit, mint, cola and pudding with real care.

New to snus, pick a Light can in a flavour you love. Settled in, try the Medium rung and build a rotation. Wanting more weight, the Ghost line is ready for you. Whichever rung suits you, the flavour stays put. Have a browse of the full 77 range and pick your first two.