77 Snus Lines Explained: What Are They in the UK?

The UK 77 snus selection can be grouped into core flavours, Ghost products and products named Valtteri Bottas or VB, which is the short answer to what the 77 lines are. Across those groups there are four nicotine amounts: 5.2mg, 10.4mg, 15.6mg and 20mg per pouch.

Think of a line name as the name of a railway service, such as the ones that leave London for Manchester or Glasgow. It tells you which group you are travelling with, but the full destination still matters, and here that means the complete product name, the flavour and the nicotine per pouch, read together.

What Are the Main 77 Snus Lines in the UK?

The main groups on the UK shelf are core 77 flavours, 77 Ghost and the products named Valtteri Bottas or VB, spread across 5.2mg to 20mg per pouch. Core is a convenient everyday word for names without Ghost or Valtteri Bottas wording, such as 77 Apple Mint 10.4mg and 77 Salted Caramel 10.4mg. Ghost appears openly in names such as 77 Ghost Mango 20mg. The Valtteri Bottas products use either the full name or the shorter VB wording, depending on the product.

The grouping helps a reader in Manchester or Leeds make sense of a long shelf without treating every flavour as a separate range. Within core 77 snus, 77 Watermelon Ice is listed at 5.2mg, 10.4mg and 15.6mg per pouch, so moving between those cans changes the nicotine per pouch while the named flavour stays put. Moving from 77 Apple Mint 10.4mg to 77 Salted Caramel 10.4mg does the reverse, because both contain 10.4mg per pouch and only the flavour name changes.

Line names work best when they sit beside the figure. What Are 77 Snus Strengths and mg Levels in the UK? lays nicotine per pouch beside the shop's strength bands, so a reader can tell a change of group from a change of nicotine amount instead of asking the line name to explain both.

Does the 77 Line Change How Long You Keep a Pouch In?

Core 77 snus, Ghost and Valtteri Bottas products share the same preference based guidance: a pouch is kept in for 30 to 60 minutes, depending on the user's preference. That guidance sits apart from nicotine content, so 77 Strawberry 10.4mg and 77 Ghost Mango 20mg should still be compared by their stated amounts, which are 10.4mg and 20mg per pouch. A line name identifies a group of products. It does not replace the figure attached to an individual pouch.

Keep the time question separate from the flavour question as well. Choosing 77 Raspberry Vanilla 5.2mg because raspberry and vanilla are the attraction is a different decision from deciding how long to keep a pouch in, and each deserves its own answer. How Long Does a 77 Snus Last in the UK? covers the duration question in more detail, which leaves this page free to concentrate on names, nicotine amounts and flavour combinations.

What Changes Between Lines When You Use Them?

What changes between lines is the named product and its nicotine per pouch, so that is the part to check before use. 77 Apple Mint 10.4mg contains 10.4mg per pouch, while 77 Ghost Original 20mg and 77 VB Spearmint 20mg each contain 20mg per pouch. Three products from three groups therefore sit at two different nicotine amounts, and the line name alone would not have told you that.

The routine is easier when the can has already been chosen by flavour and mg per pouch. If 77 Raspberry Ice 15.6mg has been picked for its exact combination of flavour and strength, there is nothing left to untangle at the point of use. How Do You Use 77 Snus in the UK? takes a reader through the steps for any pouch in the range, whichever group it belongs to.

Which Flavours Belong to Each 77 Line?

Core 77 covers cola, fruit and mint names across 5.2mg, 10.4mg and 15.6mg per pouch, Ghost pairs its own flavour list with 20mg per pouch, and the Valtteri Bottas and VB products include Arctic Berry, Arctic Mint and Spearmint names. The groups overlap in places, which makes the full name more useful than a broad word such as fruit or mint.

Which Core 77 Flavours Are Available?

Core 77 flavours include 77 Melon & Mint 5.2mg, 77 Peppermint 5.2mg, 77 Watermelon Ice 15.6mg and a long 10.4mg list. That 10.4mg list holds 77 Apple Mint 10.4mg, 77 Blackcurrant Ice 10.4mg, 77 Blueberry Vanilla Banana 10.4mg, 77 Grape Ice 10.4mg, 77 Peach & Mint 10.4mg, 77 Pink Punch 10.4mg, 77 Salted Caramel 10.4mg, 77 Sour Bliss 10.4mg and 77 Strawberry 10.4mg. Read the combinations literally when narrowing a shortlist, because apple with mint is a different named choice from blueberry with vanilla and banana, even when both contain 10.4mg per pouch.

Which 77 Ghost Flavours Are Available?

The 77 Ghost flavours are Bubblegum, Cola Ice, Mango and Original, plus two Mini products, and every one of them contains 20mg per pouch. The full names are 77 Ghost Bubblegum 20mg, 77 Ghost Cola Ice 20mg, 77 Ghost Mango 20mg, 77 Ghost Original 20mg, 77 Ghost Mini Cola & Vanilla 20mg and 77 Ghost Mini Watermelon Ice 20mg. Because the nicotine amount is identical across the group, the flavour name does all the work when choosing between them.

Which Products Carry Valtteri Bottas or VB Names?

The products carrying Valtteri Bottas or VB names are 77 Valtteri Bottas Arctic Berry, 77 VB Arctic Mint and 77 VB Spearmint. 77 Valtteri Bottas Arctic Berry is listed at 5.2mg, 10.4mg and 20mg per pouch. 77 VB Arctic Mint and 77 VB Spearmint are each listed at 10.4mg and 20mg per pouch. For a flavour led comparison across the whole range, 77 Flavours Ranked: Which Snus Is Best in the UK? answers that separate buying question.

What Is the Difference Between a Line, a Product Name and a Strength?

A line groups products, a flavour names the taste, and a strength states nicotine content, so 77 Ghost Mini Cola & Vanilla 20mg carries several separate details in one name. Ghost identifies the group, Mini and Cola & Vanilla complete the product name, and 20mg gives the nicotine per pouch. Reading those details one at a time makes a long name considerably easier to use.

The clearest illustration is a pair that share a flavour word and nothing else. 77 Ghost Mini Watermelon Ice contains 20mg per pouch, while 77 Watermelon Ice is available at 5.2mg, 10.4mg and 15.6mg per pouch. A reader in Birmingham comparing the two needs the complete name and the number, because the flavour word alone would suggest they are the same thing.

The wider question of what the brand is belongs with What is 77?, while the immediate comparison here stays with the full name and the mg per pouch. 77 Valtteri Bottas Arctic Berry 5.2mg and 77 Valtteri Bottas Arctic Berry 20mg share a flavour name, yet 5.2mg and 20mg per pouch are a long way apart.

How Do the 77 Lines Fit the UK Strength Scale?

Our scale puts 77 products at 5.2mg in the Light band, those at 10.4mg and 15.6mg in the Medium band, and those at 20mg in the Strong band. That means 77 Ghost Original 20mg and 77 VB Spearmint 20mg are Strong, while 77 Apple Mint 10.4mg and 77 Raspberry Ice 15.6mg are Medium. The scale runs Light from 1 to 8mg, Medium from 8 to 16mg and Strong from 16 to 25mg per pouch.

The same sorting works for the Valtteri Bottas products. 77 Valtteri Bottas Arctic Berry 5.2mg is Light, 77 Valtteri Bottas Arctic Berry 10.4mg is Medium and 77 Valtteri Bottas Arctic Berry 20mg is Strong. The product name stays familiar while its position on the scale changes, which is why the number deserves as much attention as the name.

For a UK order, finish the strength comparison before looking at the purchase details. Where can you buy 77 in the UK? answers the next question, and we deliver to the UK. The same comparison applies whether the shortlist is being put together in London, Birmingham or Leeds, since the information that matters is always the exact flavour and the nicotine per pouch.

Which Core 77 Products Make the Differences Easy to Compare?

77 Cola & Cherry 5.2mg, 77 Cola & Vanilla 5.2mg and 77 Forest Fruits 5.2mg show how core 77 offers different flavour names at the same 5.2mg per pouch. The two cola cans keep cola in the name while changing what accompanies it, and 77 Forest Fruits 5.2mg gives a separate fruit choice without moving the nicotine amount, which makes a tidy point of reference.

77 Fresh Mint 5.2mg and 77 Ice Mint 5.2mg provide another comparison at 5.2mg per pouch. The product names separate Fresh Mint from Ice Mint, and the matching figures establish that choosing between those two cans keeps nicotine per pouch the same. That is a more precise comparison than lumping every mint named product together across all strengths.

Other core choices at 5.2mg include 77 Melon & Mint 5.2mg, 77 Peppermint 5.2mg, 77 Raspberry Ice 5.2mg and 77 Raspberry Vanilla 5.2mg. For a reader in Glasgow choosing between the raspberry names, the decision starts with Ice or Vanilla, while the nicotine content stays at 5.2mg per pouch. Keep the complete flavour wording on a shopping list, so that a similar looking name at another strength remains a deliberate choice.

How Should You Compare Core 77 With Ghost or Valtteri Bottas?

Compare core 77 with Ghost or Valtteri Bottas products by matching the flavour wording where possible, then checking nicotine per pouch. For example, 77 Cola & Vanilla 10.4mg and 77 Ghost Mini Cola & Vanilla 20mg share the Cola & Vanilla wording, while they contain 10.4mg and 20mg per pouch respectively. The shared flavour gives the comparison a starting point without making the two products interchangeable.

The Valtteri Bottas products offer a direct strength comparison through 77 Valtteri Bottas Arctic Berry at 5.2mg, 10.4mg and 20mg per pouch. Keep the Arctic Berry name fixed and read each nicotine amount alongside it. For mint, compare 77 Fresh Mint 10.4mg, 77 VB Arctic Mint 10.4mg and 77 VB Spearmint 10.4mg, which each contain 10.4mg per pouch, so only the named mint choice differs. The same applies at the top of the scale, where 77 VB Arctic Mint 20mg and 77 VB Spearmint 20mg each contain 20mg per pouch.

When you are ready to buy snus, use your preferred nicotine amount to narrow the selection before comparing complete flavour names. Our wider snus range gives the next comparison beyond 77, and a few notes on the cans themselves sit in this 77 snus review. Our products are for adults aged 18+.

For a core cola comparison at a consistent strength, 77 Cola & Cherry 5.2mg beside 77 Cola & Vanilla 5.2mg is a tidy place to start, and for Arctic Berry across strengths, the three Valtteri Bottas cans line up by their stated mg per pouch.