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77

The full 77 range in one place. Over forty flavours across the 10.4mg core and the 20mg Ghost line, sorted by what is in stock and ready to ship. Same day dispatch on UK orders before 2pm.

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The 77 Guide

Introduction To 77 Snus

Most brands pick a lane. Killa chases strength, Pablo chases the donkey kick. 77 chases flavour, and it chases it harder than anyone else on the shelf. This is a Polish house, Luna Corporate, that treats a can of pouches like a recipe rather than a nicotine delivery unit. The catalogue runs past forty flavours and turns over constantly, which is simply not something a corner shop can ever hold. If you want to see the whole thing laid out at once, online is the only honest answer.

What sets 77 apart is that it gets the awkward flavours right. Salted caramel, cola and vanilla, raspberry vanilla, liquorice citrus, the profiles that other brands attempt and quietly abandon. 77 lands them. It even builds Formula 1 editions with driver Valtteri Bottas, the VB line, for collectors who want a story stamped on the lid. Very few brands would bother. Fewer still would pull it off.

At The Snus Life we carry 77 in real depth and keep it moving, so your favourites arrive fresh and the new drops land early rather than a month behind. If you buy pouches for taste first and treat your stack like a rotation, 77 is the brand you keep circling back to. Keeping that rotation topped up is exactly what buying online is for.

77 Snus Strength

77 handles strength differently to the brands that build a long ladder of tiers. There is a core range at 10.4mg per pouch, where almost the whole flavour catalogue lives, and a separate high strength line called 77 Ghost at 20mg. Some flavours also drop to a gentler 5.2mg light version for anyone stepping in carefully. That is the entire architecture. Simple on purpose.

Here is the part that actually matters though. The number printed on the lid and the hit you get once the pouch is working are rarely the same figure. What we care about is perceived strength, how a blend reads once it warms up and starts releasing, and 77's slim, moist format releases cleanly and early. So the 10.4mg core lands like a confident all day pouch, and Ghost lands like it intends to be remembered.

The Core Range 10.4 MG

The Core Range

This is the engine room of 77, and where nearly every flavour you will ever want sits. At 10.4mg per pouch it parks itself neatly between the mild shelf brands and the heavy hitters. There is enough behind it to keep a settled user happy right through the day, yet it stays polite enough that you can run three or four without the room starting to tilt.

The ride is level rather than vicious. A clean lift inside a few minutes, then a long steady hold that carries the taste the whole way through the load. That hold is the entire reason people rate 77. It is a pouch you enjoy at a stroll, not one you grit your teeth through. For most people the core range is both the smart place to start and the place they happily settle.

A handful of flavours also come as a lighter 5.2mg light version, so if you are arriving from something milder there is a softer door in.

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High Strength 20 MG

The 77 Ghost Line

77 Ghost is where the brand answers the users who want more without leaving the flavour behind. At 20mg per pouch it roughly doubles the core, and the curve turns sharper and quicker to suit. Ghost Original, Ghost Cola Ice, Ghost Mango and Ghost Bubblegum carry the same Luna craft as everything else on the shelf, just with a good deal more muscle behind each load.

This is not a beginner's line, and it makes no effort to pretend otherwise. If you already sit comfortably in the mid to strong bracket, Ghost is a genuinely satisfying gear up. If you do not, leave it on the shelf for now and come back once your tolerance has caught up. New users, this one bites.

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77 Nicotine Curve & Real World Feel

77 is tuned for a smooth, even climb rather than a violent spike, and that tuning is a big reason the flavours come through as clearly as they do. Load a pouch with aggressive nicotine and the taste gets buried underneath it. 77 does the opposite. On the 10.4mg core you feel a clean lift within a few minutes, then a long level plateau that keeps the flavour singing right to the end of the load.

Ghost at 20mg redraws that shape completely. The rise is faster and the peak sits higher, so it reads far more assertive from the first minute in. Same craftsmanship, a lot more intent. The mints and the ice profiles feel sharper again, because the cooling fools your senses into scoring the hit as stronger than the number on the can suggests.

And the conditions always tilt it. Hydration, the time of day and your own tolerance all move where a pouch lands. That first 77 of the morning on a dry mouth reads heavier than the exact same flavour after lunch. Learn your own baseline and 77 becomes one of the easiest brands to keep in all day long.

77 Flavours: The Whole Point

This is the whole point of 77, so let us not bury it. Almost no brand pours this much effort into flavour, and even fewer get the awkward ones right. You get the classics you would expect and a fair few you would not, and the standard barely dips across the board. The taste images cleanly around the mouth and ripples through the full load instead of fading to wet paper by minute ten. Pick by mood, build a rotation, and let the variety do the work.

Fruity

The biggest corner of the range by a mile. Grape Ice, Blackcurrant Ice, Blueberry Ice, Raspberry Ice, Strawberry, Watermelon Ice and Forest Fruits cover the everyday hits, while Sour Bliss, Cola & Cherry and Raspberry Vanilla throw in a twist. The VB Spearmint and Valtteri Bottas Arctic Berry editions live in here too.

Watermelon Ice and Strawberry are the standouts, 77 holding the fruit true where rivals thin out to nothing. Fruity rides smooth and refuses to fade. The corner most people start in, and plenty never leave.

Mint

Cold, clean and precise. Fresh Mint is the everyday workhorse, Freeze Mint and Ice Mint crank the cooling harder, and VB Arctic Mint brings a sharper, more aromatic edge that holds its flavour long after most mints have quit.

The mints read as the hardest hitting flavours in the whole range, because the cold lifts the perceived strength above the number on the lid. Start here if you want to meet 77 at its most aggressive.

Sweet

Where 77 genuinely shows off. Cola & Vanilla is the fan favourite, tasting like a Coke float and somehow barely dripping at all, and Salted Caramel is the quiet masterpiece, a rich, layered flavour that holds its complexity across the entire load. Pink Punch sits alongside for something fruitier and sweeter.

Bored of mint and fruit? This is the corner that keeps 77 interesting. Properly different, and not a gimmick in sight.

Hybrid

77's crossover blends, the flavours that refuse to sit in one camp. Cola Ice weds fizzy cola to a cold mint finish, and the Ghost line pushes it further with Ghost Cola Ice and Ghost Original at a full 20mg.

If you want a flavour with a bit more architecture to it, more than one note doing the work, this is the corner to dig into.

77 Popular Flavours

A quick cross section of the range, each flavour with its category and per pouch strength. 77 runs a slim format the whole way through.

FlavourCategoryFormatStrength
Grape Ice Fruity Slim 10.4 mg
Fresh Mint Mint Slim 10.4 mg
Cola & Slim
Vanilla Sweet Slim 10.4 mg
Cola Ice Hybrid Slim 10.4 mg
Blackcurrant Ice Fruity Slim 10.4 mg
Raspberry Vanilla Fruity Slim 10.4 mg
Salted Caramel Sweet Slim 10.4 mg
Ice Mint Mint Slim 10.4 mg
Ghost Original Hybrid Slim 20 mg
Ghost Mango Fruity Slim 20 mg

77 Pouch Composition & Comfort

Flavour hogs the spotlight, but the pouch doing the carrying deserves credit too. 77 uses a slim, white, tobacco free pouch built from a plant based fibre with no tobacco leaf anywhere in it. The slim cut tucks under the top lip and sits there quietly, even when you are working through several across a long day.

Moisture is pitched right in the middle. Wet enough to release flavour and nicotine cleanly from the very first minute, dry enough that it never floods the gum or drips down the throat. That balance is a large part of why the taste images so fully. First load, expect a light tingle. Perfectly normal, and gone within a minute as the pouch settles.

The structure lasts the distance too. The pouch holds its shape, rarely splits, and stays comfortable across a twenty to thirty minute session. Well built, easy to wear, and engineered so the flavour outlives your patience rather than the other way around.

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How To Save Money On 77 Snus

With more than forty flavours calling your name, a proper 77 rotation is easy to build and just as easy to overspend on. So start with the bundles. Stack your favourites into a bundle and the price per can drops the more you load in. Or lean on the Snus Life Subscribe & Save option, which can shave up to 40% off your monthly 77 spend and drops fresh cans on the mat before you ever run dry.

Buying online is simply the cheaper way to run a flavour brand like 77 in the first place. You see the entire range at once, buy in the quantities that actually suit you, and skip the marked up single cans behind a shop counter. For a brand people buy by the handful, those savings pile up quickly.

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How 77 Compares With Other UK Brands

77 runs in a lane of its own. On the core 10.4mg range it sits lighter than Killa at 13.2mg and a long way under a 30mg Pablo, and that gap is entirely deliberate. 77 hands back a little raw power in exchange for the deepest flavour catalogue of anything we carry. When it does fancy a fight on strength, the Ghost line at 20mg squares up to the bigger names without flinching. Set against VELO, 77 is the braver, more adventurous palate, where VELO keeps things clean and plays it safe.

The honest verdict is that 77 wins on variety and craft, full stop. If you buy for taste and you want a rotation with genuine range in it, nothing on our shelf does it better. After maximum strength instead? Reach for Killa or Pablo. After the finest flavour collection going? You are already looking at it.

How To Use 77 Snus

Running a 77 is about as simple as pouches get. A little technique just makes sure the flavour lands properly and the curve stays comfortable.

  1. 1

    Load Position

    Sit one pouch under your top lip, a touch off centre to the left or right. Keep it flat, leave it alone, and do not chew it. The pouch wants to activate evenly, not get mangled.

  2. 2

    What To Expect

    A clean lift inside a few minutes and a long even hold, with the flavour arriving from the very first minute. On a Ghost pouch the climb is quicker and harder, so give it a beat to settle before you judge it.

  3. 3

    Session Time

    77 is built for a twenty to thirty minute run, and the flavour stays with you for most of that. Pull it when the taste finally fades rather than squeezing the last drop out of a spent pouch.

  4. 4

    Control The Strength

    Match the tier to your tolerance, not your ego. Live on the 10.4mg core first, and only graduate to the 20mg Ghost line once that feels like nothing. Never open a Ghost on an empty stomach.

  5. 5

    Rotate Placement

    Switch sides through the day so one spot under the lip never gets tender. And with a catalogue this deep, rotating the flavours is half the fun anyway, so rotate those too.

Who Is 77 For

77 is for the flavour lover, plain and simple. If a new taste does more for you than the biggest possible hit, this is your brand. The 10.4mg core suits settled everyday users who want something satisfying but controlled, and the sheer depth of the range means boredom rarely gets a look in.

It is also a collector's dream. Past forty flavours, the Valtteri Bottas editions and a steady drip of new drops mean there is always a next can waiting. And on the days you do want more punch, the Ghost line at 20mg is right there, no need to defect to another brand.

Put bluntly, 77 is for people who buy pouches for taste first and strength second, and want the widest, best made flavour range on the shelf.

Who Should Avoid It

If raw strength is your only yardstick, the 10.4mg core will feel featherweight next to a 13.2mg Killa or a 30mg Pablo. The Ghost line narrows that gap, but if you want maximum power as your everyday baseline, one of the stronger brands is the better home for you.

New users should tread carefully around the 20mg Ghost line in particular. A swimming head, a queasy stomach or a sudden hot flush are your body telling you the strength has outrun your tolerance, and that is on the pairing, not on the pouch. Start on the core, keep a glass of water within reach, and take a pouch out early the moment it starts getting away from you.

Buying 77 In The UK & From The Snus Life

77 has built a devoted UK following almost entirely on the back of its flavours. This is a brand people buy by the handful and restock often, which makes range and freshness matter more here than for almost anything else we sell. A flavour brand is only ever as good as the state it arrives in.

At The Snus Life we dispatch same day on orders placed before 2pm, with a choice of Royal Mail services depending on how quickly you want it in hand. Every can of 77 is stored properly and rotated constantly, so the flavour reaches you exactly as Luna built it. Order from us and your 77 should land fast, kept right, and tasting the way it is supposed to.

Same day dispatch on orders placed before 2pm

2 to 3 working days

Free Royal Mail 2nd Class

A free delivery option, with no tracking during transit. Delivery confirmation is provided once the parcel has been delivered.

2 working days

Royal Mail Tracked 48

A premium tracked service with an estimated delivery time of 2 working days. Tracking is available throughout the journey.

Next day

Royal Mail Tracked 24

A premium tracked service with an estimated delivery time of 24 hours. Tracking is available throughout the journey.

77 Facts

Five verified facts about the brand, worth knowing before you buy.

1

77 is a Polish brand, produced by Luna Corporate in Suchy Las, Poland.

2

Luna Corporate was founded in 2021 by a team including Dawid Tyminski, former owner of the CHIC Group (eSmokingWorld), which he sold to BAT in 2015.

3

The pouches are 100% tobacco free, made with a plant based pouch material.

4

Most flavours come in more than one strength, from a lighter 5.2mg up to the 20mg Ghost line, with a 10.4mg core.

5

The range spans 40+ flavours, including standouts like Cola & Vanilla, Raspberry Vanilla and Salted Caramel.

FAQ

Questions About 77

Everything you need to know about ordering nicotine and caffeine pouches from us.

How strong is 77 snus?

The 77 core range runs at 10.4mg of nicotine per pouch, a confident everyday strength. The 77 Ghost line steps up to 20mg per pouch for experienced users, and a lighter 5.2mg option appears on selected flavours. All slim format.

What is 77 Ghost?

77 Ghost is the brand's high strength line at 20mg per pouch, roughly double the core range. It carries the same flavour craft with a faster, harder curve. It is built for experienced users, not beginners.

Does 77 contain tobacco?

No. 77 is completely tobacco free, made with a plant based pouch material. There is no tobacco leaf in the pouch.

What are the Valtteri Bottas editions?

They are special edition 77 flavours created with the Formula 1 driver Valtteri Bottas, marked VB on the can. Expect the same 77 quality with a bit of a story behind them.

What is the most popular 77 flavour?

Grape Ice is a perennial favourite, but 77 is really known for its unusual flavours. Cola & Vanilla and Salted Caramel are the ones that win people over.

Who makes 77?

77 is a Polish brand, produced by Luna Corporate in Suchy Las, Poland. Luna was founded in 2021 by a team including Dawid Tyminski, former owner of the CHIC Group.

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On UK orders over £39.89

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Easy Returns

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Age Verified

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Age Verified

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Easy Returns

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